White Label E-commerce Platform

Flutter Icon Flutter Powered
Build the marketplace. Earn from every seller. Own the whole operation.

Running an e-commerce marketplace is different from running a single store. Multiple sellers list products, customers shop across vendors, and you earn commissions without managing inventory. Our white label e-commerce platform makes this possible with a ready-to-launch system you fully own. Manage sellers, orders, and payments from one place while scaling your business under your brand. Built for flexibility and growth, the platform gives you complete control without the complexity of building everything from scratch.

Latest Version 15.7 AI POWERED
View Demo

Guaranteed Live Within 7 Days *Terms & Conditions Apply

Here’s What You Get:

White label e-commerce platform
Available on
Web iOS Android
Avg. Rating 4.8/5
# 1 Top Rated Mobile App Development Company

One Platform, Multiple Ways to Run It

Not every e-commerce business starts as a marketplace. Some founders begin by selling their own products, then expand by onboarding sellers later.

Single storefront

Single-Vendor Mode

Run the platform as your own store. Manage products, inventory, and orders while keeping 100% of every sale without involving external sellers or commission sharing.
Multi-vendor store

Multi-Vendor Mode

Open your platform to third-party sellers. Each seller manages listings, pricing, and orders through a dedicated panel while you earn commission on every transaction.
Switch

Switch When You Are Ready

Start as a single-vendor store, validate your business model, then transition to multi-vendor anytime. The admin panel handles the switch without code changes or rebuilding.

Three Revenue Streams, All Running Simultaneously

Most e-commerce platform owners think about commission as their only income. This platform supports three distinct revenue streams that compound as the marketplace grows.

Commission

Commission on Every Seller Sale

Set commission per seller or category. Every sale generates your share automatically, creating scalable revenue as seller activity and order volume increase on your platform.
In-house

In-House Product Sales

Sell your own products alongside sellers. You control pricing, manage inventory, and keep 100% of these sales while still earning commission from other sellers.
Delivery fees

Delivery Fees

Delivery charges collected from customers are tracked in the admin panel. Configure fees, work with logistics partners, and monitor delivery revenue alongside all transactions.

Screens of Our White Label E-Commerce Platform

View Demo

Explore the Live Demo of Our White Label E-commerce Platform App Script to See How it Actually Works

Features You Get With Our White Label E-commerce Platform

Every feature below is part of the base product. Organized by the three parties who use the platform every day: customers who buy, sellers who list, and the admin who runs the operation.

For Customers

  • Customer Registration and Login
    Secure registration and login using email or social accounts, giving customers quick access to orders, account settings, and purchase history across devices.
  • Social Login
    One-tap login using social accounts reduces signup friction, speeds up onboarding, and improves conversion rates for new users joining the platform.
  • Guest Checkout
    Checkout without account creation removes friction for first-time buyers, helping increase conversions while still allowing optional account creation after purchase completion.
  • Customer Wallet
    Built-in wallet system stores refunds, loyalty points, and balances, enabling faster checkout and seamless transactions without repeated payment entry during purchases.
  • Order Tracking
    Real-time order tracking provides visibility into every stage, from confirmation to delivery, helping customers stay informed without contacting support or sellers.
  • Loyalty Points
    Integrated loyalty system rewards purchases with redeemable points, encouraging repeat buying behavior and increasing long-term customer retention across the platform.
  • Home Page Browsing
    Dynamic homepage showcases featured products, top stores, and campaigns, helping customers discover relevant items quickly while increasing visibility for promoted listings.
  • Product Pages
    Detailed product pages display images, descriptions, pricing, variations, stock status, and seller details, enabling informed purchase decisions without leaving the platform.
  • Product Variations
    Flexible variation selection allows customers to choose size, color, or custom options directly on product pages before adding items to the cart.
  • Wishlist
    Wishlist functionality lets customers save products for later, improving engagement and increasing the likelihood of returning users completing future purchases.
  • Add to Cart and View Cart
    Full cart management allows quantity updates, pricing overview, and coupon application, giving customers complete control before proceeding to checkout.
  • Checkout
    Optimized checkout flow simplifies address selection, shipping choices, coupon usage, and payment selection, reducing drop-offs and improving overall purchase completion rates.
  • 11+ Payment Gateways
    Multiple payment gateways support global and regional transactions, ensuring customers can pay using preferred methods across different markets without payment limitations.
  • Cash on Delivery
    Cash on delivery option increases accessibility for customers who prefer offline payments, helping expand reach in markets with lower digital payment adoption.
  • Offline Payments
    Support for offline payment methods like bank transfers provides flexibility, allowing customers to complete purchases even without using online payment gateways.
  • Coupons and Discounts
    Flexible coupon system supports seller-specific and platform-wide promotions, helping drive conversions, increase average order value, and support marketing campaigns effectively.
  • Reviews
    Verified purchase reviews add transparency and trust, allowing customers to evaluate products and sellers based on real experiences before making buying decisions.
  • Returns and Refunds
    A structured return and refund system simplifies request handling and processing, improving customer trust and reducing friction in the post-purchase experience.
  • Live Chat Support
    Built-in live chat enables instant communication with sellers or support teams, improving issue resolution speed and overall customer experience across the platform.
Account and Access
  • Customer Registration and Login
    Secure registration and login using email or social accounts, giving customers quick access to orders, account settings, and purchase history across devices.
  • Social Login
    One-tap login using social accounts reduces signup friction, speeds up onboarding, and improves conversion rates for new users joining the platform.
  • Guest Checkout
    Checkout without account creation removes friction for first-time buyers, helping increase conversions while still allowing optional account creation after purchase completion.
  • Customer Wallet
    Built-in wallet system stores refunds, loyalty points, and balances, enabling faster checkout and seamless transactions without repeated payment entry during purchases.
  • Order Tracking
    Real-time order tracking provides visibility into every stage, from confirmation to delivery, helping customers stay informed without contacting support or sellers.
  • Loyalty Points
    Integrated loyalty system rewards purchases with redeemable points, encouraging repeat buying behavior and increasing long-term customer retention across the platform.
Shopping Experience
  • Home Page Browsing
    Dynamic homepage showcases featured products, top stores, and campaigns, helping customers discover relevant items quickly while increasing visibility for promoted listings.
  • Product Pages
    Detailed product pages display images, descriptions, pricing, variations, stock status, and seller details, enabling informed purchase decisions without leaving the platform.
  • Product Variations
    Flexible variation selection allows customers to choose size, color, or custom options directly on product pages before adding items to the cart.
  • Wishlist
    Wishlist functionality lets customers save products for later, improving engagement and increasing the likelihood of returning users completing future purchases.
  • Add to Cart and View Cart
    Full cart management allows quantity updates, pricing overview, and coupon application, giving customers complete control before proceeding to checkout.
  • Checkout
    Optimized checkout flow simplifies address selection, shipping choices, coupon usage, and payment selection, reducing drop-offs and improving overall purchase completion rates.
Payments and Wallet
  • 11+ Payment Gateways
    Multiple payment gateways support global and regional transactions, ensuring customers can pay using preferred methods across different markets without payment limitations.
  • Cash on Delivery
    Cash on delivery option increases accessibility for customers who prefer offline payments, helping expand reach in markets with lower digital payment adoption.
  • Offline Payments
    Support for offline payment methods like bank transfers provides flexibility, allowing customers to complete purchases even without using online payment gateways.
After the Purchase
  • Coupons and Discounts
    Flexible coupon system supports seller-specific and platform-wide promotions, helping drive conversions, increase average order value, and support marketing campaigns effectively.
  • Reviews
    Verified purchase reviews add transparency and trust, allowing customers to evaluate products and sellers based on real experiences before making buying decisions.
  • Returns and Refunds
    A structured return and refund system simplifies request handling and processing, improving customer trust and reducing friction in the post-purchase experience.
  • Live Chat Support
    Built-in live chat enables instant communication with sellers or support teams, improving issue resolution speed and overall customer experience across the platform.
White label e-commerce platform product details, cart management, and add to cart features
White label e-commerce platform order history, status tracking, and earnings overview features

For Sellers

  • Seller Registration
    Dedicated seller registration flow allows vendors to sign up for their panel, with admin approval ensuring only verified sellers go live.
  • Seller Panel
    A centralized dashboard enables sellers to manage products, orders, earnings, and store settings efficiently from one place without operational complexity.
  • Seller Profile Display
    Each seller gets a public store page displaying products, ratings, and reviews, helping build trust and credibility with potential buyers.
  • Seller Review Replies
    Sellers can respond publicly to customer reviews on their store page, helping manage reputation and build stronger relationships with buyers.
  • Order Management
    Sellers receive incoming orders with complete buyer details, item information, and payment status, enabling efficient order processing and fulfillment management.
  • Earnings Overview
    Detailed earnings dashboard shows sales revenue, platform commission deductions, pending payouts, and transaction history, giving sellers full financial visibility and control.
  • Physical and Digital Products
    Sellers can list both physical goods requiring delivery and digital products delivered through download links, expanding product offerings without additional setup.
  • Product Variations
    Flexible variation management allows sellers to configure size, color, material, or custom attributes with separate pricing and stock for each variant.
  • Bulk Product Upload
    Bulk upload functionality enables sellers to import large product catalogs using structured files, saving time and eliminating manual product entry efforts.
  • Product Approval System:
    Admin approval for new product listings ensures platform quality control, helping maintain consistency, trust, and standardization across all seller offerings.
  • Shipping Configuration
    Sellers define shipping methods, rates, and rules or use platform-wide configurations, providing flexibility to match different business models and delivery requirements.
  • Coupon Creation
    Sellers create and manage discount codes for their products, enabling independent promotions that help increase conversions and drive more sales within their store.
  • Campaign Participation
    Sellers participate in platform-wide campaigns configured by the admin, gaining additional visibility and benefiting from shared marketing efforts that drive traffic across the marketplace.
Getting Started and Dashboard
  • Seller Registration
    Dedicated seller registration flow allows vendors to sign up for their panel, with admin approval ensuring only verified sellers go live.
  • Seller Panel
    A centralized dashboard enables sellers to manage products, orders, earnings, and store settings efficiently from one place without operational complexity.
  • Seller Profile Display
    Each seller gets a public store page displaying products, ratings, and reviews, helping build trust and credibility with potential buyers.
  • Seller Review Replies
    Sellers can respond publicly to customer reviews on their store page, helping manage reputation and build stronger relationships with buyers.
  • Order Management
    Sellers receive incoming orders with complete buyer details, item information, and payment status, enabling efficient order processing and fulfillment management.
  • Earnings Overview
    Detailed earnings dashboard shows sales revenue, platform commission deductions, pending payouts, and transaction history, giving sellers full financial visibility and control.
Product Management
  • Physical and Digital Products
    Sellers can list both physical goods requiring delivery and digital products delivered through download links, expanding product offerings without additional setup.
  • Product Variations
    Flexible variation management allows sellers to configure size, color, material, or custom attributes with separate pricing and stock for each variant.
  • Bulk Product Upload
    Bulk upload functionality enables sellers to import large product catalogs using structured files, saving time and eliminating manual product entry efforts.
  • Product Approval System:
    Admin approval for new product listings ensures platform quality control, helping maintain consistency, trust, and standardization across all seller offerings.
Shipping and Orders
  • Shipping Configuration
    Sellers define shipping methods, rates, and rules or use platform-wide configurations, providing flexibility to match different business models and delivery requirements.
Marketing
  • Coupon Creation
    Sellers create and manage discount codes for their products, enabling independent promotions that help increase conversions and drive more sales within their store.
  • Campaign Participation
    Sellers participate in platform-wide campaigns configured by the admin, gaining additional visibility and benefiting from shared marketing efforts that drive traffic across the marketplace.

For Admin

  • Admin Dashboard
    A unified dashboard provides real-time visibility into sales, orders, top products, sellers, customer activity, and revenue performance from a single centralized view.
  • Sales Analytics
    Advanced analytics track revenue trends, order volume, top-performing products, and best-selling stores over configurable periods for better data-driven decision making.
  • Reports
    Comprehensive reports, including sales, transactions, products, orders, and stock, are generated and exportable, enabling deeper analysis and reporting outside the platform.
  • Customer Management
    All customer accounts are visible and manageable, allowing admins to review activity, update details, suspend accounts, or take action when necessary.
  • Seller Management
    Admins manage seller accounts, store activity, commission records, and approval status, maintaining control over marketplace participation and ensuring platform quality standards.
  • Employee Roles
    Role-based access control allows assigning permissions to internal team members, such as managers, support staff, and inventory handlers, within the admin system.
  • Single and Multi-Vendor Mode
    Switch between single-store and marketplace models from the admin panel, enabling flexibility to adapt business structure without rebuilding or changing core platform architecture.
  • Seller Commission Setup
    Set global or custom commission rates per seller, with automatic deductions applied on transactions, ensuring accurate revenue tracking and streamlined monetization.
  • Seller Registration Control
    Control seller onboarding by enabling or disabling registrations and requiring admin approval before new seller stores go live on the platform.
  • Loyalty and Refund Configuration
    Configure loyalty earning rates, redemption rules, and refund policies centrally, ensuring a consistent customer experience and streamlined post-purchase operations across the platform.
  • Multiple Themes
    Choose from multiple storefront themes, including light and dark modes, allowing flexible branding and visual customization directly from the admin panel.
  • Multi-Language Support
    Platform supports multiple languages, including right-to-left scripts, enabling global expansion and accessibility across different regions without requiring additional development efforts.
  • In-House Shipping
    Manage shipping directly through the platform, applying centralized shipping rates and delivery methods for orders fulfilled by the platform’s own logistics operations.
  • Seller-Based Shipping
    Allow sellers to configure their own shipping rates and delivery methods independently, supporting flexible logistics models across different sellers and product categories.
  • Category-Wise Shipping
    Apply different shipping rules for each product category, enabling tailored delivery logic for items like electronics, fashion, or fragile goods without manual adjustments.
  • Order-Wise Shipping
    Calculate shipping charges based on total order value, using flat or tiered pricing models to optimize delivery costs across different order sizes.
  • Product-Wise Shipping
    Assign individual shipping costs per product, useful for oversized, heavy, or special handling items requiring unique delivery pricing structures.
  • Delivery Management
    Manage delivery personnel accounts, assign orders based on area or store, and track delivery operations efficiently from the centralized admin panel.
  • Delivery Restrictions
    Define geographic delivery boundaries, ensuring orders are accepted only within serviceable areas and preventing operational inefficiencies in unsupported regions.
  • Product Management
    Admins control the entire product catalog, including approving, editing, featuring, or removing listings, ensuring quality and consistency across the marketplace inventory.
  • Minimum Stock Alerts
    Automated alerts notify admins when product stock falls below configured thresholds, helping prevent stockouts and maintain smooth order fulfillment operations.
  • Built-In POS System
    Integrated POS system enables processing in-person orders directly from the admin interface, supporting hybrid retail operations without requiring additional tools or integrations.
  • Campaigns
    Create and schedule platform-wide campaigns visible across storefronts, helping drive traffic, boost sales, and coordinate promotional efforts across multiple sellers simultaneously.
  • Banners and Announcements
    Manage promotional banners and announcements from the admin panel, displaying targeted messages on the homepage to improve engagement and highlight key offers.
  • Push Notifications
    Send targeted push notifications to customers for orders, promotions, and updates, improving engagement, retention, and real-time communication across the platform.
  • SEO Management
    Manage meta titles, descriptions, and URL structures for products and categories, improving search visibility and helping the platform rank better on search engines.
  • Helpdesk System
    Built-in ticketing system manages customer and seller support requests efficiently, ensuring faster resolution and organized communication directly within the admin panel.
  • Database Cleaning
    One-click database cleaning removes test data, old sessions, and unnecessary records, helping maintain performance and optimize system efficiency without manual intervention.
  • Media Management
    Centralized media library allows managing product images, banners, and platform assets, ensuring organized storage and easy updates across the platform interface.
  • CMS Pages
    Create and manage pages like Terms, Privacy Policy, About Us, and FAQs directly from the admin, keeping platform content updated without developer dependency.
  • Social Integration
    Configure social login and sharing options from admin settings, enabling seamless user onboarding and improved platform visibility across social media channels.
  • Google reCAPTCHA
    Enable bot protection across registration, login, and checkout forms, improving platform security and preventing spam or automated abuse attempts effectively.
Dashboard and Insights
  • Admin Dashboard
    A unified dashboard provides real-time visibility into sales, orders, top products, sellers, customer activity, and revenue performance from a single centralized view.
  • Sales Analytics
    Advanced analytics track revenue trends, order volume, top-performing products, and best-selling stores over configurable periods for better data-driven decision making.
  • Reports
    Comprehensive reports, including sales, transactions, products, orders, and stock, are generated and exportable, enabling deeper analysis and reporting outside the platform.
  • Customer Management
    All customer accounts are visible and manageable, allowing admins to review activity, update details, suspend accounts, or take action when necessary.
  • Seller Management
    Admins manage seller accounts, store activity, commission records, and approval status, maintaining control over marketplace participation and ensuring platform quality standards.
  • Employee Roles
    Role-based access control allows assigning permissions to internal team members, such as managers, support staff, and inventory handlers, within the admin system.
Business Configuration
  • Single and Multi-Vendor Mode
    Switch between single-store and marketplace models from the admin panel, enabling flexibility to adapt business structure without rebuilding or changing core platform architecture.
  • Seller Commission Setup
    Set global or custom commission rates per seller, with automatic deductions applied on transactions, ensuring accurate revenue tracking and streamlined monetization.
  • Seller Registration Control
    Control seller onboarding by enabling or disabling registrations and requiring admin approval before new seller stores go live on the platform.
  • Loyalty and Refund Configuration
    Configure loyalty earning rates, redemption rules, and refund policies centrally, ensuring a consistent customer experience and streamlined post-purchase operations across the platform.
  • Multiple Themes
    Choose from multiple storefront themes, including light and dark modes, allowing flexible branding and visual customization directly from the admin panel.
  • Multi-Language Support
    Platform supports multiple languages, including right-to-left scripts, enabling global expansion and accessibility across different regions without requiring additional development efforts.
Shipping and Delivery
  • In-House Shipping
    Manage shipping directly through the platform, applying centralized shipping rates and delivery methods for orders fulfilled by the platform’s own logistics operations.
  • Seller-Based Shipping
    Allow sellers to configure their own shipping rates and delivery methods independently, supporting flexible logistics models across different sellers and product categories.
  • Category-Wise Shipping
    Apply different shipping rules for each product category, enabling tailored delivery logic for items like electronics, fashion, or fragile goods without manual adjustments.
  • Order-Wise Shipping
    Calculate shipping charges based on total order value, using flat or tiered pricing models to optimize delivery costs across different order sizes.
  • Product-Wise Shipping
    Assign individual shipping costs per product, useful for oversized, heavy, or special handling items requiring unique delivery pricing structures.
  • Delivery Management
    Manage delivery personnel accounts, assign orders based on area or store, and track delivery operations efficiently from the centralized admin panel.
  • Delivery Restrictions
    Define geographic delivery boundaries, ensuring orders are accepted only within serviceable areas and preventing operational inefficiencies in unsupported regions.
Products and Catalogue
  • Product Management
    Admins control the entire product catalog, including approving, editing, featuring, or removing listings, ensuring quality and consistency across the marketplace inventory.
  • Minimum Stock Alerts
    Automated alerts notify admins when product stock falls below configured thresholds, helping prevent stockouts and maintain smooth order fulfillment operations.
  • Built-In POS System
    Integrated POS system enables processing in-person orders directly from the admin interface, supporting hybrid retail operations without requiring additional tools or integrations.
Marketing and Promotions
  • Campaigns
    Create and schedule platform-wide campaigns visible across storefronts, helping drive traffic, boost sales, and coordinate promotional efforts across multiple sellers simultaneously.
  • Banners and Announcements
    Manage promotional banners and announcements from the admin panel, displaying targeted messages on the homepage to improve engagement and highlight key offers.
  • Push Notifications
    Send targeted push notifications to customers for orders, promotions, and updates, improving engagement, retention, and real-time communication across the platform.
  • SEO Management
    Manage meta titles, descriptions, and URL structures for products and categories, improving search visibility and helping the platform rank better on search engines.
Platform Utilities
  • Helpdesk System
    Built-in ticketing system manages customer and seller support requests efficiently, ensuring faster resolution and organized communication directly within the admin panel.
  • Database Cleaning
    One-click database cleaning removes test data, old sessions, and unnecessary records, helping maintain performance and optimize system efficiency without manual intervention.
  • Media Management
    Centralized media library allows managing product images, banners, and platform assets, ensuring organized storage and easy updates across the platform interface.
  • CMS Pages
    Create and manage pages like Terms, Privacy Policy, About Us, and FAQs directly from the admin, keeping platform content updated without developer dependency.
  • Social Integration
    Configure social login and sharing options from admin settings, enabling seamless user onboarding and improved platform visibility across social media channels.
  • Google reCAPTCHA
    Enable bot protection across registration, login, and checkout forms, improving platform security and preventing spam or automated abuse attempts effectively.
White label e-commerce platform delivery dashboard, order assignment, and real time tracking features

Complete Set Up with Three Mobile Apps

Built in Flutter for Android and iOS. Each app is purpose-built for its user type – customers get a shopping experience, sellers get an operations tool, and delivery staff get a fulfilment app.

Customer app

Customer App

Browse the full product catalogue, search across all stores, add to cart, checkout, track orders, manage their wallet, earn loyalty points, and contact support - the full shopping experience natively on mobile.
Seller app

Seller App

Sellers manage their store from their phone. View incoming orders, update inventory, respond to buyer questions, and track earnings without being tied to a desktop browser.
Delivery app

Delivery App

Delivery personnel receive order assignments, navigate to pickup and delivery addresses, update delivery status in real time, and confirm delivery with proof of completion - all from the delivery app.

Technology Stack

Built on an industry-standard stack designed for production performance, security, and long-term maintainability.

Clone-Tech-Stack

E-Commerce Founders on Working With Oyelabs

Jordyne de Klerk, Founder

Jordyne de Klerk, Founder

⭐⭐⭐⭐⭐
“We launched our marketplace faster than expected. Oyelabs already had seller onboarding, commission setup, and admin controls ready, so we focused on growth instead of building everything from scratch.”
Ahmad Al-Farsi, CEO

Ahmad Al-Farsi, CEO

⭐⭐⭐⭐⭐
“Oyelabs solved our payment complexity immediately. Multiple gateways were already integrated and configurable from the admin panel, allowing us to serve global and local customers without additional development or delays.”
Grace Okafor, Co-Founder

Grace Okafor, Co-Founder

⭐⭐⭐⭐⭐
“We needed a hybrid marketplace model, and Oyelabs delivered exactly that. Managing our own products and third-party sellers together, with unified reporting, made operations simpler and more scalable from day one.”

What Happens When a Customer Buys

The purchase flow on a marketplace involves more moving parts than a single-vendor store. Here is how the platform handles each step from browsing to delivery.

Step 1

Customer Login Options

Returning customers log in using email, password, or social login, while new users check out as guests. Loyalty points and wallet balances are available only to registered accounts.
Step 2

Product Discovery Process

Customers browse products across sellers, add multiple items to a single cart, select variants, apply coupons, and review pricing before moving ahead to checkout.
Step 3

Checkout Payment Flow

Customers choose a delivery address, select a shipping method, apply coupons or wallet balance, and pay using supported gateways. Orders are automatically split by seller in backend processing.
Step 4

Seller Order Handling

Each seller receives their portion of the order, confirms it, packages items, and dispatches them while the platform tracks fulfillment status across all sellers involved.
Step 5

Delivery Tracking System

Orders are assigned to delivery agents through admin controls or the delivery system. Customers track delivery progress in real time from the app or website interface.
Step 6

Commission Rewards System

After fulfillment, commission is calculated automatically while the seller's earnings are updated. Customers receive loyalty points after delivery, encouraging repeat purchases and retention.

What Makes Our White Label E-Commerce Platform Different

POS System

POS System Included

Most e-commerce platforms charge separately for POS functionality. This platform includes a fully functional POS system, enabling in-person transactions directly through the admin interface.
Payment gateways

11 Payment Gateways

Stripe and PayPal cover global buyers, while Razorpay, Paytm, Flutterwave, Paystack, MercadoPago, PayTabs, LIQPAY, bKash, and SenangPay support region-specific payments across multiple markets.
Revenue streams

Three Revenue Streams

Commission on seller sales, in-house product revenue, and delivery fee income run simultaneously on the same platform. No custom development is required to activate any revenue stream.
Engagement

Seller Quality Control

Product listings require admin approval before going live. Seller accounts require admin approval before the store is visible. The platform gives you meaningful control over what gets sold on your marketplace and who sells it.
Shipping

Flexible Shipping

Support multiple shipping methods, including in-house, seller-managed, category-wise, order-wise, and product-wise configurations, allowing different shipping logic for different product types without additional integrations.
Updates

Updates Included

Platform updates are included for life, including new features, payment integrations, and performance improvements, delivered directly to your codebase without requiring additional purchases or upgrade fees.

The E-commerce Marketplace Opportunity

E-commerce is no longer just growing; it is accelerating at a scale few industries can match. The global e-commerce market is expected to grow at a compound annual growth rate of 21.6% from 2026 to 2033, reaching USD 155.98 trillion by 2033.

This growth is not limited to large, global players. A significant share of this expansion is happening through niche marketplaces, regional platforms, and category-specific ecosystems that serve focused audiences better than generalized platforms.

For aspiring founders, the opportunity lies in building platforms that organize fragmented seller networks and capture demand within a defined market. You are not competing with global giants directly. You are creating your own ecosystem where buyers and sellers transact under your brand.

With the right infrastructure in place, launching an e-commerce marketplace is no longer a technical challenge. The real opportunity is in execution, positioning, and capturing your segment early.

mvp business plan

Why Oyelabs

  • Proven Expertise: We have built and deployed multi-vendor platforms across industries, so you are working with a team that understands real marketplace operations, not just development.
  • Structured Delivery: Your project follows a clearly defined workflow with fixed milestones, timelines, and deliverables. No ambiguity, no scope drift, and no unexpected delays during execution.
  • Direct Communication: You communicate directly with the team working on your platform. No intermediaries, no communication gaps, and no disconnect between planning and execution.
  • Ongoing Support: Our involvement does not end at delivery. We stay available for fixes, adjustments, and guidance as your platform starts handling real users and transactions.
  • Business Understanding: We have worked with different marketplace models and understand how they evolve, helping you make better decisions beyond just technical implementation.
  • Strict Confidentiality: Your idea, market strategy, and platform data remain fully protected. We operate with strict confidentiality and never reuse or expose client-specific business logic.
  • Faster Execution: Our team moves with speed without compromising quality. Clear processes and experienced teams ensure your platform is delivered efficiently without unnecessary delays or rework.
  • Long-Term Partnership: We work beyond delivery, supporting your platform as it grows. Whether scaling, optimizing, or expanding features, we stay aligned with your long-term business goals.

Life at Oyelabs

At Oyelabs, we focus on creating innovative and impactful solutions. Our team is diverse, passionate, and driven by a shared commitment to excellence. We work collaboratively, supporting each other to achieve our goals and grow both personally and professionally. Our culture encourages creativity and learning, making Oyelabs a place where ideas thrive. We believe in maintaining a healthy work-life balance, ensuring everyone feels valued and motivated.

  • Healthy Work-Life Balance
  • Encourage Creativity and Learning 
  • Commitment to Excellence
  • Career Growth Opportunities
  • Continuous Learning and Development
Life at Oyelabs
ISO Certified Oyelabs

ISO Certified – OyeLabs

OyeLabs is an ISO Certified company driven by a commitment to quality, performance, and security. Our development processes align with international standards to deliver dependable and future-ready digital solutions.

Making a Difference Beyond Business.

As a people-centric organization, our success is intervened with the well being and growth of the Individuals we collaborate with. We thrive when our partners associates flourishes.

CSR

Other Exciting Solutions

Explore Oyelabs’ Ready-Made Solutions for Effortless Launch of Your Dream Business.

Oyelabs presents a suite of ready-made solutions designed for seamless work across diverse industries. Our user-friendly products ensure efficiency and ease, making your tasks hassle-free.

Unleash Your Business’s True Potential,
With Our White Label E-commerce Platform – Starting at $4,199 $2,999

Product Update History

V 15.7 – Hotfix (New)
- Addressed various issues in the Admin Panel, Vendor Panel, and Website.
- Resolved issues in the Vendor app.
Note: No updates for the User app and Delivery Man app in this release.
V 15.7
- Integrated Amazon S3 for seamless, scalable third-party storage solutions.
- Added product variations for digital products to offer expanded options.
- Improved SEO settings for enhanced search engine visibility.
- Upgraded translation features for broader multi-language support.
- Introduced the ability for sellers to reply to customer reviews.
- Refined platform user experience for better engagement.
- Enhanced chat functionality for smoother communication between users and vendors.
- Streamlined the process for adding multiple products in Flash Deals & Feature Deals setup.
- Added option to send printable invoices by email for simpler record-keeping.
- Addressed performance and stability issues for smoother operation.
- Ensured compatibility with Flutter SDK version 3.22.2.
V 15.6
- Introduced custom sorting functionality for lists in the Admin Panel.
- Enabled dynamic email templates for various notifications.
- Added low-stock warning popups in both Admin and Vendor Panels.
- Simplified the checkout process to maintain products in the cart after an order is placed.
- Improved Excel export design for vendor-related data.
- Implemented guest checkout with pre-filled data for faster ordering.
- Enhanced the seller registration page for a better user experience.
- Enabled the "Buy Now" checkout for separate item purchases.
- Migrated to Firebase’s new HTTP v1 push notification API from legacy FCM APIs.
- Fixed various performance and bug-related issues.
- Ensured compatibility with Flutter SDK version 3.19.6.
V 15.5
- Allowed Admins to view the website while in maintenance mode.
- Enhanced chatting features across Admin and Seller Panels.
- Added toggle option for Google Maps display.
- Enabled user blocking/unblocking and approval/denial with email notifications.
- Redesigned invoices to include custom data and support for multiple languages.
- Managed empty states for all system interfaces.
- Refined overall UI interactions for a more intuitive experience.
- Prioritized in-house shops at the top of vendor lists.
- Improved data export options for vendor-related info.
- Fixed various issues across Web Panels and Apps.
- Ensured Flutter SDK version 3.19.4 compatibility.
V 15.4
- Redesigned UI and optimized overall experience for Admin, Store Panel, and Apps.
- Restructured codebase for more efficient app performance.
- Improved backend business logic for smoother functionality.
- Integrated the Alphanet SMS gateway for better communication.
- Enhanced the order review section for more detailed feedback.
- Added chat functionality between users and Admins.
- Improved database queries for faster processing.
- Addressed multiple performance-related issues.
- Ensured compatibility with Flutter SDK version 3.16.9.
V 15.3.1
- Fixed critical issues across Web Panels and Apps.
- Ensured compatibility with Flutter SDK version 3.16.8.
V 15.3
- Optimized and refactored backend blade pages for better performance.
- Made significant code changes for smoother app operations.
- Resolved various issues to improve the overall app experience.
- Ensured compatibility with Flutter SDK version 3.16.5.
V 15.2
- Improved default theme with new features and better customizability.
- Added dynamic notifications with language-based variables.
- Enhanced product import/export functionality.
- Fixed minor bugs to optimize system performance.
V 15.1
- Redesigned the User app for better compatibility with all web themes.
- Integrated new payment and SMS gateway add-ons for improved transaction management.
- Enabled backend compatibility with the upcoming lifestyle theme (Front-end part to be released separately as an add-on).
- Partial compatibility with React-based websites (to be available as an addon).
- Added wallet funding option from both the User web and app interfaces.
- Implemented a fund bonus feature to reward user engagement.
- Enabled guest checkout for smoother order placements without requiring sign-up.
- Added the option to edit delivery and billing addresses.
- Set up minimum order amounts, customizable by both Admin and Seller.
- Offered free delivery on orders that exceed a set amount.
- Added a reorder option for easier repeat purchases from past orders.
- Launched a Refer and Earn program, allowing customers to earn rewards after a successful referral.
- Streamlined dynamic URL management for Admin and employee logins.
- Enabled order delivery verification via image and OTP.
- Integrated Apple login for the User app for greater convenience.
- Fixed translation-related issues to ensure smooth multi-language support.
- Addressed minor issues for a better user experience.
- Ensured compatibility with the latest version of Flutter SDK (3.13.6).
V 15.0
- Made Admin Panel compatible with multi-theme setups for flexible customization.
- Updated the backend to support PHP 8 and Laravel 8 for improved performance and security.
- Ensured Flutter apps are now compatible with Flutter’s null-safety feature.
- Implemented OTP and login hit count blocking for unauthorized login attempts.
- Addressed various bugs across Admin Panel, Web, and Apps.
V 14.1
- Added detailed reports for orders, products, earnings, expenses, and transactions to improve data tracking.
- Introduced product-wise search tags for enhanced search accuracy.
- Added options to include/exclude tax for individual products.
- Enabled vacation/temporary closure status for sellers.
- Implemented fractional pricing for product prices, taxes, discounts, and shipping charges.
- Created a dynamic withdrawal request system for Admin.
- Included an offline payment option with details visible in the order section.
- Enhanced product images with color variation options.
- Integrated WhatsApp chat option for faster customer communication.
- Managed cookies permission settings on the user website.
- Improved the invoice PDF layout for better clarity.
- Introduced new pages with on/off options for better customization.
- Updated payment gateway redirection buttons.
- Addressed various issues and optimized performance.
- Ensured Flutter SDK version 3.7.6 compatibility.
V 14.0
- Fully redesigned the Seller app to include many new features for enhanced functionality.
- Improved coupon options with additional variations for more flexibility.
- Added new pages for Refund, Cancellation, and Return Policies to streamline the process.
- Fixed minor issues and boosted performance across the platform.
V 13.2
- Addressed design and responsiveness issues on the User website.
- Fixed app and backend issues to enhance overall system stability.
- Made the apps compatible with Flutter SDK version 3.3.9.
V 13.1
- Ensured compatibility with the new Delivery Man app for enhanced logistics management.
- Enabled Admin and Seller panels to view and manage Delivery Man withdrawal requests.
- Introduced country and zip-code-based delivery restrictions for better delivery control.
- Allowed Sellers to delete their accounts directly from the Seller app.
- Fixed issues and optimized queries for improved performance.
- Ensured Flutter SDK version 3.3.8 compatibility.
V 13.0
- Completely redesigned and reorganized both Admin and Seller Panels for improved user experience.
- Made digital products fully compatible with on/off options.
- Introduced a brand management option for better product categorization.
- Allowed Seller registration directly from the Seller app.
- Fixed issues and optimized backend queries for better performance.
- Made the apps compatible with Flutter SDK version 3.3.3.
V 12.0
- Enabled customers to self-delete their accounts from both the App and Website.
- Allowed setting a minimum quantity for adding products to the cart.
- Introduced barcode generation for products to improve inventory management.
- Added a push notification resend feature for better communication.
- Added data filtering for better transaction management.
- Improved the functionality of Admin and User apps for smoother operations.
- Optimized platform performance.
- Fixed various issues across Web Panels and User App.
V 11.0 Hotfix
- Fixed the guest login issue in the app, along with other minor bug fixes.
V 11.0
- Introduced a wallet system for the User app for easier transactions.
- Added a loyalty points program for reward-based customer engagement.
- Redesigned the Seller app for better usability and features.
- Fixed issues in the Admin Panel, User app, and Seller app for better functionality.
V 10.0
- Fully redesigned the User website and app for a more modern look and feel.
- Enhanced Admin and Seller Panel designs for improved usability.
- Added CAPTCHA on the Contact Us page to prevent spam.
- Made billing address optional for faster checkout.
- Optimized performance across the platform.
- Fixed issues in both Web Panels and User App.
V 9.0
- Managed multiple shipping methods at the order, category, and product levels via Admin or Seller.
- Added dynamic decimal points for price customization.
- Introduced category priority for better product visibility on the frontend.
- Created a new order confirmation email template for better communication.
- Allowed Admin to add Sellers from the Admin Panel.
- Integrated different delivery method types (in-house and third-party services).
- Enabled dynamic product approval for better inventory management.
- Optimized performance across the platform.
- Fixed issues in Web Panels, User, and Seller Apps.
V 8.0
- Managed the refund module with approval required by both Admin and Seller.
- Transitioned to single vendor business mode for simpler operations.
- Allowed discounted product menus to be hidden or displayed.
- Cleaned up redundant features to enhance app performance.
V 7.0
- Integrated a POS system accessible by both the Admin and Seller panels, with the Admin in control.
- Added Paytm and Liqpay as payment methods.
- Optimized performance for better speed and reliability.
- Resolved various bugs across the Web Panels, User App, and Seller App.
V 6.0
- Introduced compatibility with the upcoming Delivery Man app (yet to be released).
- Image gallery functionality added for enhanced visual appeal.
- Integrated additional payment gateways: Paymob, PayTabs, Flutterwave, MercadoPago.
- Customers can now add order notes during checkout.
- Enabled billing and delivery address integration via Google Maps.
- Stock management system updated to track and update stock by variation.
- New discounted products section added for better sales visibility.
- New announcement feature added for important updates.
- Push notifications added to the Seller app for real-time alerts.
- Various fixes made to invoices and other minor issues.
- Banner links now redirect to specific categories, products, or brand pages.
- UI/UX improvements and performance enhancements.
V 5.2
- Integrated bKash as an additional payment method.
- Optimized homepage to improve load times.
- Forgot password functionality enhanced with both phone and email options.
- Multi-currency system in place, restricting currency changes by the seller.
- Fixed minor bugs across User and Seller Apps.
- Addressed design-related issues on both the website and apps.
V 5.1
- Corrected GST number issues for sellers.
- Introduced multi-language support for certain features.
- Fixed translation errors.
- Resolved issue where suspended sellers were still showing up.
- Enabled dynamic pagination for more efficient page navigation.
- Fixed issues with product updates in Seller App.
- Added random product feature for homepage category listings.
- Enhanced UI and performance.
V 5.0
Important Update: Shipping methods are now seller-specific, and each seller’s cart will create a separate order.
- Implemented seller-specific shipping options.
- Created separate orders for each seller within the cart.
- Admin now has access to detailed seller information.
- Admin can approve seller products before they go live.
- Added detailed order transaction tracking.
- OTP verification introduced for mobile numbers.
- Verification of order delivery by a unique code.
- Added search functionality across admin and seller panels.
- Multi-language support for web content.
- Right-to-left (RTL) support for web and admin interfaces.
- New and updated reporting features in the dashboard.
- Multi-currency options during installation.
- Dynamic loading implemented for faster website performance.
- Fixed issues with role management.
- Added category-based product sections to the User app homepage.
- Improved Seller app functionality for managing products and shipping methods.
- User-specific cart data now stored in the database.
- Seller wallet balances now available in the Seller panel.
- Optional GST number display feature for sellers.
- Enhanced invoice design to support multiple languages.
- Resolved several major bugs.
- Performance optimization across the platform.
V 4.0
Admin/Seller Panel Updates:
 - Improved UI/UX design for better usability.
- New reporting tools in the dashboard for better tracking.
- Customizable currency symbol positioning (left or right).
- Maintenance Mode feature for temporary downtime.
- Sellers now receive email notifications for new orders.
- Admins can now add custom SEO data for each product.
- Seller withdrawal requests now have a note option.
Website Updates:
 - UI/UX enhancements for smoother navigation.
- New homepage sections for more dynamic content.
- Added category-specific product sections on the homepage for better visibility.
- Improved seller details page for more comprehensive information.
- Seller search feature added for easier access to seller profiles.
- Fixed product variation/color selection issues.
- Fixed bugs for a more stable experience.
User App Updates:
 - Fixed issues with product variations/colors.
- Updated to target API level 30 for compatibility with newer devices.
- Enhanced support ticket reply functionality.
- Admin can now manage currency symbol placement.
- Fixed issues with variations displaying in order details.
- No updates were made to the Seller app in this version.
V 3.2
- Added a "forgot password" option for sellers.
- Sellers can now be marked as active or inactive.
- Resolved major issues within the Admin panel, Seller panel, and website.
- No updates for User and Seller apps in this version.
V 3.1
- Introduced new payment gateways: PayStack and Senang Pay.
- Bulk product import/export feature added for easier product management.
- Multi-language support added for product categories and subcategories (app-specific).
- New reports for in-house and seller product sales.
- Product stock reports and wishlist reports now available.
- Introduced customer blocking features for better control.
- Sellers now receive individual commissions.
- Privacy Policy page added for legal compliance.
- Fixed major issues and enhanced overall security.
- No updates for the Seller app in this version.

Frequently Asked Questions

Can I start with a single store and add more sellers later?
Yes. The platform supports single-vendor and multi-vendor modes configurable from the admin panel. Start as a single-brand store, validate your market, then enable seller registration and open the platform to third-party sellers when you are ready. No code changes required.
How does seller commission work?
You set the commission rate from the admin panel - either as a global platform-wide percentage or as a custom rate per individual seller. Commission is calculated and deducted automatically when an order is confirmed. Sellers see their net earnings in their panel. You see gross revenue and commission collected in the admin financial reports.
Can sellers manage their own shipping rates?
Yes. Sellers can configure their own shipping methods and rates independently through the seller panel, or you can enforce platform-wide shipping settings. Five shipping models are supported simultaneously: in-house, seller-managed, category-wise, order-wise, and product-wise. You choose which applies to which seller or category.
Do all 11 payment gateways work at the same time?
Yes. Multiple gateways can be active simultaneously. Customers see the available payment options at checkout based on whichever gateways you have activated in the admin settings. You can have Stripe active for international buyers and a regional gateway active for local customers in the same checkout flow.
Is the POS system an add-on or included?
It is included in the base product at no additional cost. The built-in POS system processes in-person transactions directly through the admin interface, making it useful for marketplace operators who also run physical retail, pop-up events, or offline sales alongside their online platform.
What is the delivery app and when do I need it?
The delivery app is an optional Flutter mobile app for delivery personnel managing last-mile fulfilment. They receive order assignments, navigate to pickup and delivery locations, update delivery status in real time, and confirm delivery with the app. It is only needed if you are running your own delivery operation rather than relying on sellers or third-party logistics.
Can sellers sell digital products?
Yes. The platform supports both physical products requiring fulfilment and digital products delivered via download link. Sellers configure the product type when creating the listing. Digital products have no shipping step in the checkout flow.
How does the loyalty points system work?
Customers earn points on purchases at a rate you configure in the admin panel. Points accumulate in their account and can be redeemed for a discount on future orders. You control the earning rate, the minimum redemption threshold, and whether points can be combined with other discounts.
What happens when a customer wants a refund?
Customers submit return and refund requests through the platform. Requests are reviewed and approved or declined from the admin panel. Approved refunds are processed back to the customer's wallet or original payment method, depending on the policy you configure. Refund rules are set at the admin level.
What kind of reports does the admin get?
Sales reports, transaction reports, product performance reports, order reports, and stock reports are all available from the admin analytics section. Reports cover configurable time periods and are exportable for use in external accounting or business intelligence tools.
Is the source code included?
Yes. Full source code for the web platform, admin panel, seller panel, and mobile apps is transferred to you at delivery. You own it outright with no ongoing fees to Oyelabs. Your team or any developer you choose can modify, extend, or maintain the codebase independently.
What languages does the platform support?
The platform includes multi-language support with RTL script compatibility. Language settings are configured from the admin panel. This makes the platform deployable in markets where right-to-left languages such as Arabic, Hebrew, or Urdu are the primary interface language.