Careem vs Gojek: Who Wins the Super App Battle?

Booking a ride, ordering food, and sending a package are different tasks, but a super app can bring them together in one place. Instead of using separate apps for every service, customers can access several everyday services through a single platform.

Careem and Gojek both follow this model, but their services and markets differ. Careem offers transportation, food, shopping, and payment services in supported markets across the Middle East and North Africa. Gojek focuses on mobility, food delivery, and logistics, particularly in Indonesia.

So, Which platform offers a stronger multi-service super app model, Gojek or Careem?  To answer that, let’s compare their services, features, business models, market presence, and user experience.

What Services Do Careem and Gojek Offer?

Super Apps like Careem and Gojek combine multiple services in one app. However, the services available depend on the customer’s location.

Careem Services

Careem started as a ride-hailing company in 2012 and later expanded into other everyday services. Its offerings include:

• Ride-hailing: Book rides and taxis through the app.
• Food delivery: Order meals from participating restaurants.
• Groceries and shopping: Order groceries, supermarket products, and other items where available.
• Package delivery: Send items through supported delivery services.
• Payments: Access payment and money-transfer services in eligible markets.
• Additional services: Options such as bike rentals, car rentals, school rides, and home services are available in selected locations.

Careem’s range of services makes it useful for more than transportation. However, not every service is available in every country.

Gojek Services

Gojek began in Indonesia in 2010 as a call centre connecting customers with motorcycle taxi drivers. It launched its app in 2015 and expanded into transportation, food delivery, and logistics. Its main services include:

• GoRide: Motorcycle ride-hailing.
• GoCar: Car ride-hailing.
• GoFood: Food delivery.
• GoSend: Package delivery.
• GoMart: Grocery and convenience-store delivery.
• GoPay: Digital payments for supported transactions.

Gojek connects customers with drivers, restaurants, and merchants. Motorcycle transportation is one of its distinguishing features, particularly in Indonesia.

Careem vs Gojek Services at a Glance

The main difference is their service mix and market focus. Careem offers a broad range of everyday services across its regional markets, while Gojek has a strong focus on mobility, food delivery, and logistics in Indonesia.

Key Features of Careem vs Gojek Compared

A super app needs to make its services easy to access. Customers should be able to book a ride, place an order, track a delivery, and complete a payment without unnecessary steps.

Here is a comparison of the main features offered by Gojek and Careem.

1. Multiple Services in One App

Careem brings several everyday services together, including transportation, food, shopping, and payments. Customers can access the services available in their location through the same app.

Gojek also combines multiple services, with transportation, food delivery, and logistics among its core offerings.

Both platforms demonstrate the central idea of a super app: customers can access different services without needing a separate app for each one.

2. Payment Options

Payments are an important part of both platforms.

Careem offers payment services in supported markets. Gojek integrates GoPay into eligible transactions, including supported rides, food orders, and delivery services.

The available payment methods depend on the user’s location and the service being used.

3. Membership Programmes

Both platforms offer membership programmes.

Careem Plus provides benefits on eligible services in supported markets. Gojek PLUS offers discounts on eligible transactions.

These programmes can encourage customers to use the same platform regularly. Their value depends on the subscription price, available benefits, and how frequently customers use the app.

Business Models and Revenue Streams

Careem and Gojek operate multi-service platforms that connect customers with service providers. Their business models cover several service categories, but their revenue sources should not be treated as identical.

Careem’s Business Model

Careem began with ride-hailing and expanded into additional services, including food delivery, shopping, and payments.

Its business model centres on connecting customers with services through one platform. Depending on the service and market, its commercial arrangements may involve ride transactions, delivery orders, shopping services, and membership programmes.

Offering several services can create more opportunities to serve existing customers. For example, someone who uses Careem for rides may also use its food or grocery services if they are available locally.

However, offering multiple services does not automatically mean that every service is profitable. Each service has its own operating requirements and costs.

Gojek’s Business Model

Gojek connects customers with drivers, restaurants, couriers, and other service providers. Its core offerings include motorcycle rides, car rides, food delivery, and package delivery.

Gojek is part of GoTo Group, which also includes financial technology and e-commerce businesses. According to GoTo Group’s 2025 financial results, the group’s On-Demand Services segment recorded 16% year-over-year net revenue growth in 2025 and a 105% increase in adjusted EBITDA.

These results indicate improved financial performance across GoTo’s on-demand mobility and delivery operations. However, they represent the wider segment rather than Gojek’s standalone financial performance.

Related Read: Gojek Business Model Explained

Which Business Model Is Stronger?

Both companies use a multi-service approach, but a reliable comparison of their financial performance requires verified financial figures. The number of services alone cannot show which company earns more or operates more profitably. When evaluating a super app business model, consider:

• Revenue generated by each service.
• The costs of operating and maintaining the platform.
• Payments to drivers and other service providers.
• Customer acquisition and retention costs.
• The financial contribution of memberships and other services.

The stronger model is the one that meets customer needs while managing operating costs and supporting sustainable growth.

Careem vs Gojek: Strengths and Weaknesses

Careem and Gojek bring multiple everyday services together in one app. However, their market focus and service offerings create different strengths and operational challenges.

#Careem

Strengths

• Multiple services: Combines transportation, food delivery, shopping, and payment services in supported markets.
• Regional presence: Operates across markets in the Middle East and North Africa.
• Repeat usage opportunities: Customers can use one app for several daily needs, encouraging continued engagement.

Challenges

• Service availability: Not every service is available in every market.
• Operational complexity: Managing transportation, delivery, shopping, and payments requires different processes and partners.
• Competition: Careem must maintain reliable service and competitive pricing across its service categories.

#Gojek

Strengths

• Mobility options: Offers motorcycle rides through GoRide and car rides through GoCar.
• Delivery services: Connects transportation with food delivery through GoFood and package delivery through GoSend.
• Business ecosystem: Connects customers with drivers, restaurants, couriers, and merchants, and is part of GoTo Group.

Challenges

• Market availability: Services vary by location, with a strong focus on Indonesia.
• Service reliability: Rides and deliveries depend on the availability and performance of local service providers.
• Operating costs: Managing multiple services requires investment in technology, customer support, and partner operations.

Which Has the Advantage? Careem offers a broad range of everyday services across its supported regional markets, while Gojek has a strong focus on mobility, food delivery, and logistics in Indonesia. Both demonstrate the value of a multi-service super app, but their success depends on local demand, service quality, and effective cost management.

Careem vs Gojek: Which Super App Wins and Why?

There is no single winner for every customer or market.

Careem offers a broad range of everyday services in its supported Middle Eastern and North African markets. Gojek combines mobility, food delivery, and logistics, with a strong presence in Indonesia.

For customers, the better app depends on location, service availability, price, and personal needs. For businesses studying the super app model, both platforms offer examples of how multiple services can operate through one digital platform.

Careem demonstrates how a platform can expand beyond ride-hailing into other daily services. Gojek shows how motorcycle transportation, food delivery, and logistics can form the core of a broader digital ecosystem.

The verdict: Careem and Gojek serve different markets and have different strengths. Rather than declaring one the overall winner, it is more accurate to compare them based on their core services and the customers they serve.

Build Your Own Super App Like Careem or Gojek

Want to launch a super app that combines multiple services on one platform? Oyelabs helps businesses develop solutions inspired by successful platforms like Careem and Gojek. Whether you are looking for a Careem clone or a Gojek clone, we can help you build a feature-rich app tailored to your business model and target audience.

Include essential features such as ride-hailing, food delivery, digital payments, and other on-demand services to meet your customers’ needs. With a solution designed around your business goals, you can plan your launch and prepare your platform for future growth.