How Gojek works
The On-Demand Economy

How Gojek Works – Business Model and Revenue Model Explained

Anurag Jain
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Introduction Founded by Nadiem Makarim in 2010, Gojek had a fleet of motorcycle drivers that used to provide on-demand rides to passengers. Along with bike rides, the startup was into food delivery and courier services at later stages. The startup didn’t get much traction in …

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