How To Create Website Like AliExpress

Create Website Like AliExpress
Startup Guides

How To Create Website Like AliExpress

Last Updated on November 25, 2023

When the AliExpress platform first launched, it allowed companies to buy and sell products online. Later, it grew to offer other services. It now serves as a sizeable internet trade hub that links China to the rest of the world. As a result, the success of AliExpress can serve as an example for other businesses.

Why is this website so well-liked? The solution is rather straightforward: customers prefer to shop quickly and easily. Online shopping is therefore a successful business strategy. At the same time, the market is so oversaturated that creating a marketplace is now not feasible. 

As a result, for your website to succeed in the field of e-commerce industry, it should be revolutionary like AliExpress.

Are you ready to take a chance? Then, you should put all of your work into improving yourself above your rival. Why not, then? Everything is conceivable! If you heed our advice, you’ll have a genuine opportunity to draw clients who aren’t pleased with AliExpress’s offerings.

Of course, you need to be well-prepared and ready to respond to inquiries. The Operation of AliExpress What benefits does it offer? Which tactic is the most successful?

Don’t be concerned; we are here to assist you. Read our essay, and we’ll walk you through the process of building a website similar to AliExpress.

What Is AliExpress?

When compared to Amazon and other comparable businesses, AliExpress is a prominent online retailer where customers can purchase goods at significantly lower costs. Alibaba, a sizeable Chinese multinational focused on e-commerce and computers and one of the biggest online corporations in the world, owns the shop, which was established in 2010.

How Does AliExpress Work?

You must first create a free account on the official AliExpress website by clicking the sign-up link in the top-right corner. By manually entering your email address in the registration form or by signing in with your Facebook, Google, or VK account, you can create a new account.

Following the initial account creation, AliExpress will request your first and last name, gender, date of birth, nationality, and a list of the shopping categories you are interested in, such as consumer electronics, men’s clothes, and tech accessories.

You will also be questioned about your marital status, the birthdays of your children, the industry you work in, your average pay, an estimation of how much you spend on online shopping each month, and the other online stores you frequent.

Once your profile is created, you may explore AliExpress and use the search box at the top of the page to look for products. By choosing the Buy Now button on the product’s particular page, you can buy it. Alternatively, you can add it to your shopping basket by choosing the Add to Cart button. The majority of other online retailers, such Amazon or Target, have a similar checkout process to AliExpress.

To make it easier for the user to traverse the platform, all of the articles on the website are separated into various categories.

More specifically, the following are the most frequently browsed product categories by users:

  • Men’s, women’s, and children’s clothing
  • electronic devices
  • Sports equipment
  • health and beauty articles
  • automobile and motorcycle accessories
  • accessories and footwear
  • Jewelry
  • Computers
  • Communications and cell phones
  • devices for the home
  • gardening supplies

There are further divisions inside each category to make the search simple, quick, and logical. Therefore, each product comes with a thorough card that includes pictures, a description of the qualities, and the price.

In addition to conventional payment methods like credit cards and prepaid cards, AliExpress also allows payments through Western Union and Paypal. Alipay, a virtual system somewhat similar to Paypal but entirely Made in China, is the favored way of payment.

How AilExpress Started?

Alibaba is situated in Hangzhou, China, and focuses on significant players and transactions in the wholesale sector. In the meantime, Aliexpress was established with the intention of assisting small Chinese companies. The founders wanted Chinese retailers’ businesses to become global. The main distinction between Alibaba and AliExpress is this.

Jack Ma, the company’s founder, worked as an English teacher and translator prior to founding Alibaba. He looked up data about China while on a business trip to the US, but the browser did not display any results. So that’s how he got the idea to build a platform that would link China and the rest of the globe.

To start Alibaba, Jack Ma borrowed $60,000 from 17 friends, colleagues, and former classmates. The enterprise group provides services in a variety of areas today, including technology, banking, and entertainment. The business raised a record $25 billion in its initial public offering (IPO) in 2014—more than Google, Twitter, and Facebook put together.

Alibaba significantly improved Chinese Singles Day. At first, young people believed that November 11 would be a good day to celebrate being single. On this day, Alibaba Group offered special discounts and promotions in an effort to boost sales. In the end, the company made nearly $84 billion from their shopping extravaganza in 2021.

The business concept of AliExpress excludes direct product sales. In order to provide a quick and secure service, the marketplace serves as a middleman between retailers and customers. There are 18 languages on the portal. It includes 220 nations and regions. On the platform, more than 150 million consumers shop.

What Can You Expect While Using AliExpress?

  • Lower prices: When buying on AliExpress, you may anticipate finding items for sale at a big discount compared to other online or physical retailers.
  • Address and Payment Information: Unlike other websites, which typically ask you to provide your shipping address and preferred method of payment when creating an account, AliExpress will ask you to do so when placing your first order. Once entered, this data will be kept to your account for use when placing further orders.
  • Missing Locations: When adding your location on AliExpress, some regions and cities can be absent from the drop-down selections. However, you can manually enter these in the text fields for your street name and apartment number.

AliExpress’ Monetization Methods

You must choose how your portal will generate revenue if you intend to operate a website similar to Alibaba or AliExpress. The monetization plan is crucial because it aids in retaining customers for your company.

Although AliExpress encourages free registration and dropshipping, there are additional costs.

  • The business charges a fee for each sale made by a seller that ranges from 5% to 8%.
  • Additionally, it raises $1500 for website registration or shop changes.
  • Additionally, the company generates about $7 million in revenue from advertising each year.

There is one more suggestion for vendors that want to advertise their online store. If a vendor hits a particular level of sales on AliExpress, they might receive annual discounts of up to 50%. Such an approach aids in the growth of sales on your platform for merchants when you create a website similar to Alibaba or AliExpress. Consequently, your business will grow.

AliExpress’ Pricing 

Similar to Alibaba, AliExpress provides goods from independent vendors in a range of areas. You don’t need to get in touch with suppliers and haggle over prices; instead, anyone can place an order immediately through the website. These are the primary differences between AliExpress and other marketplaces. Despite the higher prices per item on AliExpress, customers may submit significantly smaller orders and frequently get free shipping.

Although many businesses use AliExpress to acquire products, the website operates more like a retail site in that anybody may make a purchase and there are no minimum order restrictions. While anyone can contact an Alibaba seller for a price, the sellers normally only engage with businesses and have higher minimum order requirements.

Why Should You Create Website Like AliExpress?

  • No need to keep a stock of items on hand.

You are only a middleman; you yourself don’t sell anything unless you want to. Thus, stocking is not required, which results in cost savings.

  • Encouraging numbers.

Online purchasing is becoming more popular, as evidenced by recent studies (+ 20% annually). Therefore, starting your own B2C marketplace is a wise and opportune decision.

  • Cause and effect.

You start a trigger effect if you draw in early sellers who are successful in picking the curiosity of some buyers. The user base will then naturally expand as a result of the word-of-mouth effect.

  • Availability of efficient analytics.

You have the chance to continuously enhance your platform and fulfill the most ambitious expectations of customers and business owners by analyzing user activity.

Top Features Of AliExpress Like eCommerce Website

  • User Friendly Navigation

The following section will discuss essential elements for your eCommerce website. Anybody can be asked what they look at first when they visit an eCommerce platform. Navigation is without a doubt the solution. A user-friendly navigation system ensures you’ll get more repeat visitors and draws in a lot more potential clients.

The Intelvision staff is aware of your needs. everything from the logo’s clickability to the menu bar’s quantity of items, sticky main navigation bar, and icons used. There are a lot of other aspects of eCommerce websites to think about. In any case, usability comes first. Due to our emphasis on mobile-friendly designs, our team of experts is skilled in producing interactive UI/UX designs that are simple to use on any device.

  • Product Filtration.

Intelvision takes into account a variety of features for eCommerce websites. We will start by mentioning product sorting and filtering as one of the eCommerce functionalities. Your company’s success directly depends on how easy it is to find your products. Even if you have the ideal company plan, the availability of hundreds of products when buying online may cause you to consider the necessity for product filtering.

People are now more conscious of how much time they spend online, which is the cause. We can give users the option to select the proper product listing based on product categories, criteria (sorting), or relevancy (filtering).

  • Product Reviews

Intelvision takes into account a variety of features for eCommerce websites. We will start by mentioning product sorting and filtering as one of the eCommerce functionalities. Your company’s success directly depends on how easy it is to find your products. 

Even if you have the ideal company plan, the availability of hundreds of products when buying online may cause you to consider the necessity for product filtering. People are now more conscious of how much time they spend online, which is the cause. We can give users the option to select the proper product listing based on product categories, criteria (sorting), or relevancy (filtering).

  • Wishlist

Every time we create an eCommerce website, the Intelvision team introduces the top features to our customers (from B2B clients to B2C, C2B, and C2C clients), one of which is WishList. You’ve all probably made your own wish list at least once in your lives, we bet! WishLists are quite useful for business owners using eCommerce systems.

Such a technology increases website traffic, makes it easier to deal with out-of-stock items, and helps you understand your customers’ world and way of thinking. Moreover, mobile users adore this eCommerce function in particular.

  • Related Products

What often appears at the bottom of an online store page? There is information available about some further goods that you might find interesting. When creating an eCommerce platform, our team makes use of cross-selling as a feature since it makes sense: if a consumer can’t discover the product they’re looking for, they may eventually uncover related items and product descriptions, which will prompt them to go back to the filter options. As a result, we can guarantee that your traction will soar!

  • Shopping Cart

One aspect of eCommerce that bridges the gap between browsing and buying is the shopping cart. It is a piece of software that makes the actual purchase possible. This tool collects the payment method used by a consumer and provides that data to the payment processor and other parties.

For the following reasons, Intelvision stays current with trends and creates such a functionality for eCommerce websites: A shopping cart keeps track of product information; it serves as a portal for order and customer management, building trusting customer relationships; it also displays product categories and website information. Simply put, it is an online replica of a grocery store basket and cashier.

  • Chat Box

Online chat is one of the most popular eCommerce features that our team puts in eCommerce platforms right away. An eCommerce website with such a function demonstrates to your current and potential clients that you value their time. That’s because live chats allow them to avoid waiting on hold or for a response to an email.

Additionally, you also save time. With its assistance, you may manage multiple customers at once, which makes your company’s work more effective. For all of our clients, the Intelvision team advises using the live chat services. Even instant message replies from such software might be saved in your knowledge base (Intercom or Beacon may be applied).

How To Build Your AliExpress Like Website?

  • Info Gathering

The first step’s main objective is to compile all the project’s information. You should pose pertinent inquiries as a design team to delve more into the needs of the company. Analyze the client’s needs in detail, then decide on the website’s purpose and objectives. The most common goals are one or both of knowledge exchange and financial gain. Your team must consider how a quality website may help achieve company objectives.

Next, do some audience research. Who is the first group of people you want to contact? What are their ages, hobbies, and routines? You can choose the best design aesthetic for the website by responding to these questions.

The website material must be familiarized by the designers. What sort of information will the website’s target audience be looking for? Is it particular details about a good or service, online purchasing, or something else? The design and content are closely related to one another.

  • Planning, Strategizing, And Wireframing

It’s time to bring the data collected during step one together and create a comprehensive website plan. A site map is created at this point. A site map is a list of all the major subject categories on a website, together with any pertinent subtopics. This site map will assist users comprehend the navigational structure and the material that will be available on the website. The website’s end users are potential consumers, thus their experience must be as straightforward as feasible. An effective user interface is the cornerstone of a website that is simple to navigate.

  • Designing

To strengthen the company identity on the website, it is crucial to carefully and tastefully incorporate visual components like the logo and brand colors as part of the design process. The group typically produces one or more website prototypes throughout the design phase. A prototype often consists of a static image that depicts the website’s ultimate appearance. Making clickable prototypes of the website before production starts is a smart approach to give the client a feel for it.

This step typically calls for extensive communication with your clients, such as email exchanges and teamwork via content-sharing platforms (Dropbox, Zeplin). To make sure that the finished website reflects the client’s goals, preferences, and vision, they should be kept informed at every stage of the design and development process.

  • Development Stage

The design itself should be prepared at this time. However, it typically takes the form of static visuals. Depending on how intricate the design is, it requires additional development work to convert it to HTML/CSS and then add a layer of animations or JavaScript.

A “shell” for the inside pages is created first, then the homepage. At this stage, communication between your team and the client should be constant. In order to quickly make all the required corrections, the customer will need to view the changes made to the website.

An understanding of the fundamentals of front-end development would be a huge advantage for any designer. Writing proper HTML/CSS code in accordance with web standards and different web browsers is a must for these. Understanding this information will facilitate teamwork and avoid any miscommunications.

Everything needs to be thoroughly tested after development is complete.

 which includes the website’s main navigation, acts as a template for the content pages. The design team’s job is to add content to internal pages after this shell has been made.

Interactive contact forms and e-commerce shopping carts should be created and made operational during this phase.

  • Development Stage

The testing procedure can begin once the material and the images are ready. To ensure that the website is presented correctly across all browsers and that all links are operational, every page must be tested. The wording of titles and descriptions can affect how well a webpage performs in different search engines. Once your website has some traffic, you may use A/B testing strategies to identify the perfect pairing.

  • Launch

The website can go online as soon as the client gives you their final permission. But first, the website must be checked one more time to ensure that all files have been uploaded successfully and that it is working properly. In addition, web hosting accounts need to be set up and the website domain name should be registered.

Installation of plugins (for WordPress or other CMS-driven websites) and SEO operations are other final components of this process. SEO is the process of optimizing your website’s title, description, and keyword tags to help it rank better in search results. Because it makes sure that the built website is visible to users and that they can access it, website optimization for search engines plays a crucial role.

  • Maintenance

Once the website is operational, routine upkeep is typically necessary. To enhance usability and discoverability of features, user testing can be repeatedly conducted on new material and features. New tasks for design and development may result from all of this.

Wrapping Up

What factors contributed most to AliExpress’s success? Understanding consumer requirements is key. After entering the Chinese market, AliExpress grew internationally. The platform is well regarded because it is quick and affordable. Their crew also has a concern for the customers. The company is ready to assist buyers and sellers with payments, shipping, and product returns.

Find out what other needs there are if you want to create a website like AliExpress. Your website will expand as a result of special features or services.

Contact us if you have a suggestion for an e-commerce platform and want to test its viability. Our team of professionals is happy to assist you in building your beautiful, effective, and successful marketplace.

Have an idea for a mobile app?

Get ready to digitally transform your business.

    What is 3 + 7