Things To Consider Before Launching Your First App

Last Updated on May 15, 2022

Once you’ve fully developed your mobile app, you can launch it in the app store. This may seem like a relatively easy task, but the time between app development and app launch is critical to the success of your mobile app. 

And that is why you need to make sure that you handle the pre-release tactics properly. 

It’s important to remember that launching the app doesn’t immediately confirm that it will succeed. There is no secret formula for launching a successful app. This means that the mobile app ecosystem is so competitive that you need to plan your strategy before launching your app. 

Statistics show that many apps aren’t generating revenue if you don’t want your app to be included in these statistics then keep reading.

This article describes various things you need to do before launching your mobile app. Learn strategies for a successful app. 

So before you launch your app on the app store, review and consider these strategic steps used by the top US app development agencies.

1. Have Defined Goals

With over 1 million apps in the app store, it’s imperative to have your product. This means that every app developer that offers mobile app development services needs to set and define goals aligned with their client’s goals. With so many competitors in today’s app stores, developing your app is the way to go. 

Most app development agencies that offer Android and iPhone app development services also need to address their client’s target audience when defining goals. You also need to consider the characteristics of your app.

2. Make Sure Your App Is Priced Correctly

Determining the price of a mobile app is a big decision that affects the chances of a successful app launch. Determining whether an app is going to be free can be made early in the app development process, but have you considered making the right choice? 

Mobile marketing and monetization strategies are important because many apps are free to download. Therefore, finding the right and most engaged users and attracting them cheaply is important to selling your app.

So, as you can see, according to Buildfire, “98% of app sales worldwide come from free apps,” making free apps is by far the most popular strategy on the market. Unless your brand is already known or you have an existing audience, choosing a free or “freemium” approach may be the way to go.

Most people refuse to take risks with your newly launched mobile app without knowing what it is and how it benefits them. Do you deny the possibility of downloading because the price is incorrect?

3. Understanding Your Target Audience

When considering how to release your app, it’s important to identify its target market and audience if you expect a successful app release. If you don’t know your demographics, your app won’t appeal to anyone, and downloads can be very low. 

The Target Audience idea seems counterintuitive to most people, especially those unfamiliar with marketing strategies. Want to make an app that anyone can download? Will the app not be installed this way? The answer is no. This is not enough to launch the app cost-effectively.

Identifying your target audience is an essential step in facilitating downloads. As mentioned earlier, the app market is very competitive. You compete with Forbes 500 software companies and millions of other developers. They are all competing for the spots on the most downloaded charts. What makes the app so special? The best way to get your app to launch successfully is to find out why your app is different and who is interested in it. As you can see, mobile apps stand out among the target groups. 

It’s also important to segment your core audience, depending on how your app is monetized. While it’s important to understand the reasons for your download and engagement audience, it’s also important to identify who your target audience is and what motivates them to spend and engage.

4. Study Your Industry & Competition Well

Most of the top US app development agencies are investigating their competition. This is an important strategy before committing to launch a mobile app. By researching your competitors, you can find the exact app your ideal customer uses in terms of functionality, market size, and app quality. 

When app development agencies offering mobile app development services survey the industry and competition, what they have learned will give them ideas for their app potential. These findings also help identify the best way to monetize your app.

5. Develop A Marketing Strategy

Another common mistake people make is to put too much trust in your app and not focus on your app’s marketing plans. Unfortunately, it’s almost impossible to bring an app to market without a good marketing plan and expect people to find it for themselves. 

How are you going to get the attention of your target audience? If you haven’t developed a mobile app marketing strategy yet, now is the time. Think of a way to spread the word. Are you planning to pay for ads? Do you have a social media account for the app? Are you currently generating content? Are you using the power of influencers? We strongly recommend that you develop an effective marketing strategy before launching the app.

6. Create A Robust Landing Page Or Marketing Page For Your App

Marketing your app is an important step for businesses with a mobile presence, but the desktop is also an important part of the equation and is often overlooked.

Many people may research different mobile businesses and apps on their desktops, perhaps at work, before making a final purchase or download. So think of your website as the “headquarters” where interested people can read all the information they need about your app.

Another advantage of the website is the ability to collect email. This can be a huge success when publishing your app. The goal here is to collect as many emails as possible by the start date of the app.

The more emails you have, the more likely it will be converted to an app download when you send the official app launch email. Have you and your team already created an effective website for your app?

7. Have Testimonials To Build Credibility

Customer testimonials, reviews, and ratings are important first steps and should be an important first goal of your app’s marketing plan. Unless you’re an established app developer, trusting mobile users to the point where you can download the value of your app can be difficult to supplement with testimony. 

According to Boast.io, “When it comes to discontinuing sales and demonstrating your value to potential customers, the testimonials are tremendous.” Have you tested the app with a real person? If not, you need to. This allows you to optimize your app in response to criticism. 

Now that we know that mobile users are enjoying the app, let’s listen to them. Use the actual quote from someone who likes the app for the description. This makes it more likely that someone will choose to download. You can also encourage users to leave good reviews on the App Store.

This is very helpful. People trust others, so be sure to use this for your benefit. Customer testimonials are not only relevant to mobile marketing strategies but are a proven method in most industries.

8. App Store Optimization

Both the iOS App Store and the Google Play Store have similar variables regarding app ranking. 

There are four important factors to consider when ranking and optimizing your app:

• App visuals and branding 
• Use of keywords (both name and description) 
• App downloads 
• Positive reviews received 

According to a MobileDevHQ survey, title keywords are bid with a probability of over 10%. Including keywords in the title helps rank many app developers that offer Android and iPhone app development services.

Appearance also plays an important role in ranking apps on the App Store. These listed elements will help your app’s optimization process before starting, so you need to remember them.

9. Get An Outreach Strategy In Place

As the app owner — implementing media strategies, understanding the need to raise awareness about your app falls onto your shoulders. First, you need to work with the media and build relationships with bloggers and writers who have an audience to connect to your app.

You can use platforms such as Google News, HARO, and Reverse Google Image Search to cover your competitors’ apps and find reporters that belong to your app’s niche.

10. Connect With Influencers And Bloggers

The app market is diversifying over time. To get a glimpse of in-app engagement, use the power of influencer marketing to promote your app. Share your app’s story with the industry’s top bloggers and sort leaders to answer questions and welcome suggestions. 

Please get in touch with them a few weeks before the actual mobile app release date. Use Youtube and Instagram, two of the most popular influencer marketing channels. 

You can also create an editorial calendar to plan and publish your blog on your website. Finally, add a social sharing button to your blog and ask your friends to share it as often as possible.

11. Think About Paid Advertising

In a recent report, US B2B Digital Advertising 2020, eMarketer stated that US B2B companies spent about 22.6% more on digital advertising compared to 2019 on Facebook-targeted ads. In addition, you can use paid advertising campaigns to launch mobile apps to attract users to your app. 

To get the new algorithm from Facebook and Google UAC, you must first select the right campaign target. Then, achieve higher ROI by targeting the ideal app users, choosing the right ad type, testing multiple bid structures, and more.

Wrapping Up

Before launching the app, we have provided a toolkit for important questions and considerations. The wealth of data, statistics, and reports available online suggests that certain variables are more useful than others, but such recommendations are made with your expertise in the context of your app. It is important to combine it with knowledge. 

However, as you read through this article, you should be warned about the types of questions you ask yourself so that you can conveniently say that you are ready to launch the mobile app.