A Quick Guide To Creating A Killer Business App
A Quick Guide To Creating A Killer Business App
Last Updated on January 31, 2022
A whopping number of mobile apps are currently available in the market. All of them are competing for the user’s attention and engagement, which let’s face is not easy to gain. Now, think about it – you are planning to launch a new app in a market that is already overcrowded. What makes your app so special that potential users take note of your presence? Well, it is the way you build your app.
To achieve an unmatched level of perfection, you need to ensure that the app development process is flawless. Generally, business owners leave the project technicalities to the team of developers they hire. This is where they make a mistake. It is better to know the basics of app development so that the outcome aligns with the goals.
App owners tend to focus on short-term goals such as the number of downloads and revenue in the coming months. While these are not the wrong metrics to focus on, it is also necessary to keep a track of the feedback given by users and the engagement rate. These are the indicators of how good the app is really and if it achieves the primary purpose.
Here are the 5 ways businesses can ace their app development game in 2022:
1. Market Research & Identify Key Features
The key to the success of any mobile app is that it caters to the needs of the customers. But for that, a business should know the customer itself. This is where market research will come into the picture. Market research is unarguably one of the most crucial steps in the app development process. When you get down to proper market research, you will know if your app idea (irrespective of how amazing it sounds) is practical. So, get down to market research. Start with analyzing what is working with your competitors. On the other hand, if you have an app idea that you are sure is practical, find ways to launch in the most market-friendly way.
Next comes the key features of an application. While doing market research, you will come across some features that all of your competitors offer. From all the available features, narrow down to 2-3 features that seem the best for your app.
2. Get Started with an MVP
A minimum viable product focuses on the core features of a mobile app. Before we get down to discussing more details of the app development process, understand why MVP is important. An MVP is the perfect way to quickly launch an app and get real-time feedback from the audience. Keep in mind that MVPs are not supposed to be feature-rich. They are just the basic version of an app.
Market research will give you a theoretical idea of whether similar apps are doing well or not. But putting it out there in the form of an MVP will give certainty of the success of the application. Moreover, an MVP will require significantly less time and resources as compared to a full-fledged app. ultimately, an MVP is a profitable bet as a business owner can get to test their app idea with a real audience in lesser investment.
3. Take the Cross-platform Development Approach
Cross-platform development is a cost-effective approach to getting a mobile app for both platforms. Startups or small businesses who want to test their app idea for both platforms, take the cross-platform approach.
Not only is this approach cost-effective but also makes the work of developers easier. It becomes easy for developers because they have to maintain and work on a single code base.
Having said that, there are too many cross platform frameworks out there like Flutter, React Native, and Ionic. So, it is on the developers to choose the right framework for a project. The right choice of framework can work wonders for the app. At the same time, the wrong choice of frameworks can result in the failure of the whole idea.
4. Feedback & Iterative Improvement
The final step in the app development process is iterative development. It is more of an ongoing process and not a one-time thing. Now, that the MVP version of the app is already in the market, it is time to get feedback from the audience. There are chances that the valuable feedback from potential users can completely change the course of the development process and that too for good.
An app owner can use all of this feedback to improve the application. Implementing the user’s feedback will ensure retention and engagement once the complete version is released. Just the intention of making a user-centric app is not enough. It is time to give users the power to drive the future course of an app.
5. Market the App for Growth
Now, just because a mobile app is out there doesn’t mean people will take notice of it. To ensure that people know about the app, marketing is the key. Businesses need to focus on the product value while marketing the application to potential customers. There are many ways to market an app but it is better to identify a method that will work well with your target market.
Not to forget that as the market is too crowded, businesses need to go beyond the standard practices to carve a niche for themselves. There is no one-size-fits-all approach to marketing but building a community around the app will definitely help. Your app’s marketing strategy should communicate the best solution for a user’s specific pain points.
Even though the app development market is highly competitive, the efforts are worth it in the end if done right. Not to forget that user expectations are also on a rise. Having said that, businesses can still find ways to get the desired results from the app development project. The best way to reach maximum people is to release a research-backed MVP and iterate on the basis of customers’ feedback.