Jahez Business Model: Commission, Delivery Fees & Ads

Jahez Business Model: Commission, Delivery Fees & Ads

If you are a founder in Saudi Arabia or the wider Gulf searching for an app like Jahez, the first question is not which features to copy. It is how the platform earns. The Jahez business model looks simple from outside, but its latest reports show a mix that is changing. This guide explains how Jahez makes money.

In short, the Jahez business model runs on commission first, delivery fees second, and advertising as the fastest-growing add-on, with logistics and new verticals on the side. Commission rose on every order, delivery income shrank, and 2025 profit fell sharply even as order value grew. Those details decide what a Jahez clone should switch on first.

I read business models by asking one question: who pays whom, and for what? To explain the Jahez business model, this guide uses Jahez’s own annual report and results releases, and I label every calculation as ours, so you can see where reported fact ends and analysis begins.

Quick Answer

• The Jahez business model earns mainly from commission on orders, then delivery fees and advertising, plus smaller lines such as logistics and new verticals.
• In the Jahez business model, commission is the primary contributor to gross revenue, and its take rate climbed from 13.5% in 2023 to 15.4% in 2025.
• Delivery income is shrinking: the average delivery fee per order fell 13.1% in 2024, and delivery revenue fell again in 2025.
• Ads are the fastest-growing line in how Jahez makes money, up about 20% in 2024 and 17.5% in 2025, according to Jahez.
• Profit is under pressure: FY2025 net profit attributable to shareholders fell 61.2% to SAR 73.0 million as costs and promotions rose.
• An app like Jahez should launch with commission and zone-based delivery fees, then add paid ads and memberships.
• The OyeLabs Jahez clone starts at $2,599 with Arabic RTL support, and you configure commission and delivery charges for your own market.

How Jahez Makes Money

Jahez is a Saudi-listed food delivery platform. According to its Annual Report 2025, it operates in Saudi Arabia, Kuwait, and Bahrain, and entered Qatar through Snoonu in October 2025. In 2025 it handled 111.6 million orders and about SAR 7.25 billion in gross merchandise value, with an average order value of SAR 64.9. These are the numbers behind the Jahez business model.

In plain terms, how Jahez makes money comes down to three payers: merchants pay commission on orders, customers pay distance-based delivery fees, and advertisers pay for visibility. The annual report calls commission the primary contributor to gross revenue. Smaller lines include sales of goods and subscriptions in new verticals, merchant services, and a logistics business called Logi.

One caveat shapes the whole Jahez business model analysis below. In the documents reviewed, Jahez publishes the FY2025 commission figure in riyals but gives only growth rates or per-order averages for most other streams. So we use those numbers, and where we combine them ourselves, we mark the result as our calculation.

Commission: The Core of the Jahez Business Model

Take rate is the cleanest way to read commission in the Jahez business model. Jahez reports 13.5% in 2023, 14.6% in 2024, and 15.4% in 2025. Average commission per order rose from SAR 8.1 to SAR 9.0 between 2023 and 2024, while average order value moved from SAR 60.1 to SAR 61.7 and then to SAR 64.9 in 2025.

Our check: SAR 1,113.8 million of commission divided by SAR 7,245.2 million of GMV gives about 15.4%, which matches the reported take rate, so take rate appears to measure commission alone. Divided by 111.6 million orders, commission is about SAR 10.0 per order, against SAR 9.0 in 2024. That is our calculation, not a Jahez figure.

Commission also anchors the group. SAR 1,113.8 million is about 48% of FY2025 group net revenue of SAR 2,323.6 million, by our calculation, although that group figure includes logistics and Snoonu. The reading for builders is clear: if you copy only one lever of the Jahez business model, copy this one.

Delivery Fees: A Shrinking Lever

Delivery fees are the second pillar of how Jahez makes money, and the company describes them as distance-based. In its FY2024 results, the average delivery fee per order was SAR 10.7, down 13.1% from SAR 12.3. The annual report says delivery revenue fell again in 2025, though it does not give the absolute figure in the sections reviewed.

Argaam’s January 2026 monitoring offers a market view. It found average delivery fees of SAR 11.89 for Ninja, SAR 11.91 for Keeta, SAR 15 for Jahez, and SAR 15.66 for HungerStation, and it noted that some apps waive or discount delivery above a SAR 30 to 35 order. Jahez’s reported average and Argaam’s sample measure different things, so do not compare them directly.

Argaam also found that HungerStation and Keeta charge a service fee of 2% of order value, capped at SAR 2, while Jahez and Ninja showed none. Our reading is that, in the Jahez business model, delivery has become a competitive weapon, not a profit center. An app like Jahez should price it by zone to cover cost, and not count on it as margin.

Ads in the Jahez Business Model

Advertising is the line of the Jahez business model that keeps growing. Jahez reports advertising revenue up about 20% in 2024 and 17.5% in 2025, and the annual report credits new ad products and customer segmentation. The sources reviewed give no absolute advertising figure, so we cannot say what share of revenue ads now represent.

Ads fit the Jahez business model for a simple reason. Restaurants already compete for attention on the home screen, and paid placement adds income without adding a delivery trip. In our analysis, that makes ads a higher-margin complement to commission, which helps explain why Jahez keeps building ad products while delivery income falls.

Ads also follow scale. Advertisers pay where customers already order, and Jahez reported 4.3 million active users in 2024. An app like Jahez needs a large audience first, and a new platform with a few hundred users has little to sell, so ad tools belong in the second stage of a launch plan, after the first zone shows steady repeat orders.

Beyond the Big Three

The Jahez business model now includes lines outside food. Non-food rose to 7% of GMV in FY2025, from 2%, and sales of goods and subscriptions more than doubled. The group also lists a partnership with noon, with noon Minutes available inside the Jahez app, which suggests the app is becoming a wider shopping channel.

Logistics is a second layer of how Jahez makes money. Logi sponsors more than 4,000 drivers and handled 40% of Jahez deliveries by Q4 2025, yet the segment posted a net loss of SAR 25.5 million. The annual report also says a March 2025 ban on foreign freelance drivers constrained driver availability, which is why owning delivery capacity matters to the model.

Snoonu is the biggest recent move. Jahez bought a 76.56% stake for $245 million, with the deal closing in October 2025. Snoonu’s GMV grew 66% to about SAR 2.3 billion, and non-KSA platforms reported net revenue of SAR 462.4 million. Growth by acquisition lifts revenue in the Jahez business model, yet it also adds losses, as the next section shows.

What the 2025 Profit Drop Teaches

The headline numbers for the Jahez business model look healthy: GMV up 10.8%, orders up 5.3%, and net revenue up 4.7% to SAR 2,323.6 million. Underneath, gross margin slipped from 24.4% to 22.8%, operating expenses rose 26.1%, adjusted EBITDA fell 22.8% to SAR 193.0 million, and net profit attributable to shareholders dropped 61.2% to SAR 73.0 million.

Management gave reasons. The CEO described a deliberate choice to invest in customer retention during heavy promotional activity. The annual report also shows expected credit losses of SAR 29.4 million, up from SAR 0.5 million, and it names intense competition and promotions in Saudi Arabia as a risk. In the Jahez business model, a higher take rate did not protect profit from that spending.

Regulators are paying attention. Argaam reported in January 2026 that the General Authority for Competition is monitoring the sector, treating a market share near 25% as a possible sign of dominance and selling below average variable cost as predatory. It reported no enforcement action. Its own price checks found some meals priced roughly 20% to over 80% differently on delivery apps and on restaurants’ own apps.

Business Model Canvas for an App Like Jahez

A canvas shows how the pieces fit. The grid below describes a Gulf food delivery marketplace built on the Jahez business model. Items marked with a dagger are our inference, and unmarked items follow Jahez’s reports and Argaam’s reporting.

† Analyst inference, not documented in the sources reviewed. Unmarked items follow Jahez’s reports and Argaam’s reporting.

Read the Jahez business model canvas from the cost block upward. Delivery, discounts, and credit losses are where a marketplace spends its margin, and they explain why commission and advertising matter more than delivery fees. Every revenue stream on the right sits on top of those costs.

Two blocks deserve extra attention in any app like Jahez. Key partnerships hold the merchants who pay commission and the delivery capacity that fulfills orders, and the 2025 driver ban shows how fast that second block can tighten. Customer relationships carry the promotions that win orders, which is why they must be budgeted and not left open.

A Revenue Roadmap for Your Jahez Clone

The Jahez clone from OyeLabs is a food ordering platform with a customer app, a delivery partner app, a restaurant web panel, and an admin panel, built with Laravel and Flutter, with Arabic and right-to-left layouts supported. The roadmap below maps its features to the revenue streams above, in the order I would switch them on for an app like Jahez.

1. Stage 1, core marketplace for your Jahez clone: commission on completed orders, zone-based delivery charges, packaging charges, and inclusive or exclusive tax settings.
2. Stage 2, paid visibility in your Jahez clone: a paid ads section where vendors pay for placement, coupon and campaign management, and the restaurant advertising add-on.
3. Stage 3, retention: loyalty points, refer and earn, wallet cashback campaigns, restaurant subscriptions, and the customer membership add-on.
4. Stage 4, new lines for your Jahez clone: delivery batching, route optimization, catering and corporate ordering, multi-brand expansion, and buy now pay later as add-ons.

Pricing for the Jahez clone starts at $2,599. Go-live depends on how much you customize, and support terms depend on the package you choose, so I would ask for the schedule and the support period in a written quotation before you commit.

Three more points to settle before you buy a Jahez clone. Choose your own commission percentage, because the right rate depends on your city and your restaurants. Check regional payment options such as Mada, STC Pay, and Apple Pay early. Decide whether restaurants will manage orders through a web panel or a dedicated app.

Also Read: Why Food Delivery Apps Are Growing in the Middle East