Business Model of Noom And How The App Makes Money?

Business Model Of Noom
Online Healthcare And Fitness Apps / Startup Guides

Business Model of Noom And How The App Makes Money?

Last Updated on November 25, 2023

Who doesn’t desire a body that is both fit and healthy?

Today, people strive to stay fit and maintain a healthy body weight despite their hectic lifestyles.

Almost everyone, young or old, wants to live a healthy life and is aware of their body weight since, after all, a healthy and fit body is the greatest riches a person can get.

Weight loss apps have risen in popularity as people become more conscious of the need of maintaining a healthy and fit physique. As a consequence, fitness enthusiasts, dieticians, and weight loss professionals are ready to guide individuals through a healthy weight reduction journey using a feature-rich smartphone app.

Weight reduction applications like Noom are fairly popular among smartphone apps dedicated to assisting users in achieving their desired body goals. With easy-to-use features and a superb user experience— Noom has assisted thousands of people in their weight reduction quest.

So, let’s say you want to make a weight-loss app like Noom.

Where do you start? It takes a long time and a lot of effort to create an app. However, with a little help, you can make it much easier.

If you’re interested in developing a weight reduction app, learning from Noom will be beneficial because before building an app like Noom — you first need to understand the ins and outs of the platform.

Things like how it works, how it makes money and everything else — you need to know that.

For your convenience, we’ve put up a summary of Noom — let’s take a peek around.

So, What Is Noom?

Noom is now one of the most popular weight loss applications on the market. It has already assisted millions of individuals all around the world in losing significant amounts of weight. It claims to be the final workout programme you’ll ever require. Isn’t that a little pompous?

According to the developers, such is not the case.

But what gives Noom such a strong sense of self-assurance? It might be related to the particular strategy it takes to assist you in losing weight. The most important motto that Noom repeats is that no meal is off-limits. You have complete freedom to consume whatever you want.

The app works by using psychology to fool your body into developing healthier eating habits, rather than setting restrictions on the kind of food you may consume. A bit later in the text, we’ll go through how Noom works.

For now, all you need to know is that Noom encourages people to consume a variety of foods and is based on a scientifically verified calorie density hypothesis. Artem Petakov and Saeju Jeong, two close friends, founded the service in 2008, and it now has over 45 million registered users.

The idea behind the software is simple: it keeps track of your food, activity, and sleep. It aids weight loss by advising you on what to eat and drink throughout the day depending on the information you enter into the app.

So far, Noom has assisted over 200,000 men and women in losing weight, allowing them to live better lifestyles without the use of medicines or other unpopular weight loss solutions. And it’s only going to become bigger.

This well-known health and wellness platform focuses on using psychology and technology to help customers lose weight and improve their overall health.

Recognizing that two-thirds of Americans are overweight, the firm set out on a mission to help people prioritize their health. As a result, they carved themselves into a distinct niche in the market, attracting followers from all over the world.

This science-based programme was a hit, as users reported considerable weight reduction and improved wellness after using it in 2011.

Now, before we continue, let’s take a moment to discuss the issue that is undoubtedly brewing in the back of your minds right now.

What Makes Noom So Popular?

Noom is popular among users of all ages because of its scientifically proven weight loss technique and healthy behaviors. Let’s take a look at some of the aspects that have contributed to Noom’s current success:

  • It includes themes including weight loss psychology, mindful eating, metabolic science, hunger kinds, mental wellness, and self-care.
  • A team of physicians, psychologists, nutritionists, dieticians, and health professionals constructs a weight-loss strategy. These professionals design a diet for the users and track their calorie and food intake.
  • Noom app users lose 18 pounds on average in 16 weeks and 86 percent of noomers reach their ideal body weight in a year.
  • Noom has assisted millions of individuals all around the world in accomplishing their health goals.
  • Offers more than 1000 interactive lessons.

How Does Noom Work — The Functioning

Noom, as previously said, does not forbid you from consuming anything. Because of the underlying science of its process, it is able to accomplish so while still assisting you in losing weight.

When you first download the app, you must go through a Q&A process with it in which you must share your personal information, your health metrics (blood pressure, weight, etc.), your lifestyle (whether you cook at home or eat out), and whether you have a job that requires you to move or one that requires you to sit for the majority of the day.

You’ll be assigned a health coach and given eating advice once you’ve completed this procedure. These coaches are actual individuals, not certified dieticians, who assist you in creating a diet plan that may work for you, taking into account all of the foods you enjoy and determining how much of each you should consume.

This is where calorie density science comes into play. It is the number of calories contained in a certain amount of food. Foods with a low-calorie density, or energy density, can aid weight loss.

Using the list of items you eat and the calorie density concept, Noom separates food into three categories: red, yellow, and green. And the app encourages the users to eat things from the yellow and green sections.

How does noom work

Business Model of Noom

Noom’s business plan is based on a freemium approach. It attracts users by providing a free basic application with calorie tracking and meal logging features. Users that wish to track their activity and exercise are charged by the corporation. It offers tailored strategies for weight loss, healthy eating, and lifestyle modifications.

Noom guarantees to deliver on its commitments.

“Stop dieting, get lifelong results,” they say. The promise is that, in addition to keeping a healthy lifestyle, customers who employ their services will lose at least 1-2 pounds every week.

Despite the fact that weight reduction is a major appeal to the platform, Noom’s psychology-based method places a strong emphasis on weight control.

Noom identifies the finest and most practical methods to attain total health and wellbeing by considering four primary aspects of each user’s lifestyle: diet and nutrition, exercise, stress and anxiety management, and sleep.

  • Diet & Nutrition

Instead of following popular diet regimens, Noom focuses on developing healthy behaviors.

The organization aims to educate people on the crucial distinction between weight reduction and weight maintenance. Their customized health and wellness regimens are created with each user’s lifestyle and habits in mind.

Noom’s plans include a well-organized meal list, a food and activity record, a customized coach, a weight-loss tracker, access to instructional blogs, and a Noom community where users may gain and receive support from other programme participants, among other things.

The extra benefit of these programmes is that they are all guaranteed to meet your expectations. If a customer does not accomplish their desired weight goal within the time frame projected by Noom, their money, including trial costs, will be refunded.

And to make things sweeter — the company also offers a 7-day trial period for just $3.

  • Exercise

Volunteering has been shown to burn calories. Yup, it was news to us too.

Users are told in an article on the platform that there are many rewarding methods to get more engaged for a good cause.

Shopping for the elderly or people with limited mobility, or helping to plant a garden, are examples of methods to incorporate more exercise into our daily lives.

Noom’s weight-management system encourages users to get up and move about, and the company’s platform also provides suggestions on how to begin moving.

  • Stress and Anxiety Management

Noom recognizes that stress and worry are a natural part of life. These are the body’s own natural alarm system, which warns us of exterior risks in an attempt to protect us.

Life is full of pressures that can’t always be avoided. Chronic stress and worry, on the other hand, are not normal and can result in a variety of significant health issues.

Noom aims to educate users on the necessity of managing daily stress by offering helpful tips on how to deal with it and improve mental health.

Users may also read blogs on meditation, an introduction to the cardiac diet plan, and even foods that might aid with anxiety relief, among other things.

  • Sleep

Recognizing the significance of sleep is an important step on the road to good health.

Noom emphasizes the importance of obtaining a good night’s sleep by educating users on the science of sleep, especially how not getting enough sleep may harm the body.

The software includes a tool to measure how much sleep you get each night, as well as a personal coach to motivate you and keep you on track.

Noom users naturally lose weight as a result of focusing on these four areas. In a 2016 research published in Nature Research, 78 percent of the 35,921 Noom users who took part reported persistent weight loss over the course of nine months. The company’s business concept adheres to a healthy approach to weight loss while sticking to a holistic plan.

Weight reduction, according to the organization, is simply one aspect of overall wellbeing, and it is best done by fine-tuning the four areas impacting one’s lifestyle.

The mission is to inform. “We truly want our consumers to graduate from our service,” Jeong adds, knowing “that they can live a very healthy lifestyle.”

Whereas more than 45 million people across the world have signed up for Noom’s behavior-based approach, and more than half of them have achieved some level of success, Noom knows that this is an aspirational aim.

“We are all human… As a result, they may need to take a break while life continues. They might have to come back and do it all over again.” The platform is designed to be a permanent lifestyle change tool rather than a temporary one.


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    Monetization Model Of Noom

    Noom’s Monetization Model

    The firm makes money from two major sources:

    • charging for access to its platform (through app downloads or subscription plans)
    • and selling add-on plans.

    The majority of the company’s revenue comes from subscriptions to its weight-loss programs.

    It’s no surprise that many individuals have acquired unhealthy habits and gained weight in the aftermath of a global epidemic that rendered many people unable to work for more than a year. Many people turn to Noom for support when they want a big shift.

    • The Weight Management Plans

    Noom’s weight-loss strategies are available through the company’s website and mobile app.

    The system asks users a series of thorough questions and then creates a profile based on their answers, utilizing psychology and science to decide the optimal strategy for their objectives, behaviors, and lifestyles.

    These evaluation questions are also used to estimate when an individual will attain his or her weight loss goal.

    Noom claims that if customers keep to their individualized strategy, they will not only achieve their goal but also maintain it.

    The firm offers a free 7-day trial to interested customers. This includes a dedicated personal coach, a genuine network of supporters, and the chance to add on extra goodies like meal planning.

    While there is a free version of the platform available, and that includes a food and exercise diary as well as weigh-ins, the above-mentioned features are only available to those who pay for a membership.

    After the 7-day trial period has been completed, you may sign up for a monthly membership for slightly under $67 or an 8-month subscription for $179.

    Users may save money by signing up for a yearly membership, which costs only $200. They can also choose to put on an exercise or meal plan if they want to.

    In addition, all memberships come with the option of automatic payment.

    • The Weight Management Add-ons

    Customers may purchase add-ons such as personalized food programmes, bespoke fitness plans, and weight loss DNA testing, which help the company generate money. According to Noom, nearly a third of clients buy at least one add-on.

    The cost of each add-on varies between $80 and $100. This is an extra revenue stream for the business.

    Many healthcare and fitness apps have become immensely popular with lots of users due to their unique and problem-solving business models like Noom and Healthifyme which has a user-friendly business model that helps their users to successfully lead a healthy lifestyle.

    Why Should You Build An App Like Noom?

    One of the main reasons is that Noom is useful to a large number of individuals. According to one study, 77 percent of Noom users reported losing weight over the course of two years, based on self-reported data. Noom’s strategy of teaching people rather than spoon-feeding them is praised by dietitian Balk.

    This tool encourages users to understand their healthy choices rather than offering them a list of dos and don’ts. Many real Noom users are ecstatic and have given great feedback. It has succeeded in making a difference in people’s lives.

    Developing an app like Noom allows you to expand in a market that has already been established. Noom has amassed a significant degree of brand recognition and loyalty. Because of its qualities, people choose to use it. You can speed up your journey by adding more and providing better services.

    Wrapping Up

    Health is a valuable commodity. A happy and healthy state of mind begins with a healthy body. People have always sought healthy bodies and minds, and they will continue to do so, and now is the time for those who can help them.

    Apps like Noom and fitcoach are a lifesaver for those who have been struggling with their weight for a long time and are now ready to take action. The numbers speak for themselves: Statista estimates that the eHealth business will be worth $660 billion by 2025.

    So now is the time to join in on the fun, help others, and make money at the same time. Make use of our services to create a health and fitness app under your own name.

    Contact us if you have any questions or would like a free quotation!


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