How to Build a Super App Like Gojek
A step by step guide to build an on-demand multi service app – A Super App Like Gojek
A super app is a one-stop solution to meet all of your consumers’ needs. Basically, a super app, like Gojek, provides multiple services in a single platform. Ranging from on-demand grocery delivery to ride booking and making payments, everything can be done using just one application. A super app allows mobile users to integrate third-party merchants’ services without downloading separate apps.
Latest trends and stats about Super apps
The Super App model has already been picking its pace in emerging markets such as India, Southeast Asia and South America. The US model or simply Silicon Valley model is to grow vertically first and then expand globally. On the other hand, The aim of these super app start ups is to expand horizontally, and capture a specific geography.
Most of us have too many apps on our smartphone. I have close to a hundred apps, but I only use just a few of them. Think about this, how many apps do you have? How many of these do you use on a daily basis and how many just once or twice a month? I won’t be surprised if some of these apps are there in your mobile phone but you never use them, like never.
So, this is where Super Apps come in.
The graph below shows that we use very few apps. 50% of the time we use just a single app, 77% of our apps usage comes from only top 3 apps.
There are many well established super-apps in the Asian market already. But there are still many others which still are waiting for their super app. For entrepreneurs and people looking for new startup ideas, getting a Super app can be good opportunity to start their business.
Amazon, Uber, and Facebook are some of the leading giants that are also looking to provide multiple services.
Super App Examples
Go-Jek: Go-Jek, a startup from Indonesia, started its operations as a bike ride service app in its initial years. Today, Gojek offers a complete package of on-demand services. From ordering grocery on-demand, hyper-local delivery to fintech, the startup offers around 20 services. This is the app we will be focusing on today later in the post.
WeChat: This is another important superapp. WeChat is a messaging application that gets more than a billion monthly active users every month on a regular basis. The messaging app offers integrated services to users, by offering restaurant, taxi booking, movie booking and shopping apps all within a single platform.
Rappi: Rappi markets itself as Latin America’s everything store. From groceries, food, alcohol, medication, apparel, electronics, the Columbian based startup aims to deliver everything on-demand. In its initial years, Rappi started its operation as a grocery & food delivery app. Today, the startup has expanded its services to bike rental, travel, and bill payments.
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Why Build an app like Gojek?
Super apps are trending and Gojek is one of the most successful super apps out there. An app like Gojek lets you offer multiple on-demand services under one roof. Due to their versatility, super apps are dominating users’ daily lives in the east. It’s time for the west to catch up.
Founded on October 13, 2009 by Nadiem Makarim, the company is Headquartered in Jakarta, Indonesia. Here are some facts about Gojek to show its growth and success today
|Number of Riders||Operation||Valuation||Number of Services Provided|
|200.000||14 Cities||$l.3 billion||20|
Creating an app like Gojek helps entrepreneurs scale rapidly. Starting with user’s buy-in initially, they can keep on adding multiple services to gain customers’ loyalty. It also helps them save the trouble of creating new apps for each idea that pop up in their head as all the ideas and services can be amalgamated in just one app.
As per Statista, There are more than 4m applications listed on google and play store. Which not only means that for new apps, it is getting difficult day by day to get users but also for existing ones, it is becoming difficult to retain the users. On the top of that, users have limited storage space in their smartphones. Expecting users to download these many apps is not a good idea. A super app like Gojek eliminates this imbalance and improves productivity by reducing the time taken to complete a particular task.
Most Users prefer cost-effective apps where there are various types of service providers in one place. Gojek offers multiple services, such as on-demand food delivery, on-demand grocery delivery, medicine delivery, cab booking, house cleaning, bill payments etc. These expanded offerings help Gojek enhance user engagement, ultimately increasing the ticket size and total revenue.
Offers: Super apps like Gojek provide discounts, promotions, deals and offers to customers which can help you get more users to download your app.
Super apps like Gojek have simple yet effective user interface design. In addition to this this app offers multiple payment options for customers. All this enhances the user experience which is vital for any app to be successful.
How a Super App Like Gojek Earns money
The business model for super apps has grown well beyond its original range of offerings to cover services, including lifestyle, entertainment, and financial needs.
Gojek generates a good amount of revenue each year. The followings are some of the monetization strategies Gojek uses
Gojek partners with businesses to help them make more sales by offering these businesses its operation. In return, Gojek gets a commission from them on each of the successful orders made using the Gojek app.
Gojek provides a convenient one-stop solution to customers by helping them meet their needs using just one app instead of going to different apps for different requirements. In return, customers have to pay a small fee on each order placed.
For each order drivers get to deliver, they pay a small commission to Gojek. As long as drivers are getting to deliver several orders and make money, a small commission cut is working for both the parties.
Related read: Gojek business model
Easy Steps to Build a Super App Like Gojek
Step 1: Choosing a Platform
There are 3 options to develop an app
- Native App: Native apps are built for a single platform like Android or iOS or Windows. These have their own programming languages and development tools.
- Cross-Platform App (or Hybrid App): In this option, only a single app is built on HTML5 and it is then optimized for multiple platforms. Similar to how native apps are installed, hybrid apps are also installed from app stores.
- Web App: Here, a website is created and is fully optimized for mobile. These mobile apps look and feel similar to native/hybrid apps but run using browsers, just like any other website. Their UI/UX is inferior to native/hybrid apps.
If you are wondering how many platforms you need to target, only Android or only iOS or both? It depends on your target audience. If your reach is limited to a specific set of audience, you can go for a single platform app. For instance, to target high net worth people, you can choose to go with a native iOS only app. If your reach is wide, you might have to go for two separate apps, one each for iOS and Android. You can also go with a hybrid one. Native apps usually are fast and have better UI/UX.
The final call will depend on your budget and other requirements.
Step 2: Features List
To build a super app like Gojek, here are some of the most important features you should include in your app
- Social media integration: This feature will enable users to log in to the app, making the signup and login process quick and easy
- GPS: This feature will enable users to track service providers and get to know their live locations.
- Multi-language support: The app supports multiple languages which allow users to choose the language of them. And this will also cover a large group of audience.
- Schedule booking: Using this, users will be able to schedule their bookings well in advance in case there is a need for them to commute on a regular/daily basis.
- Send push notification: Using Push notification feature, service providers will be able to send notifications to users regarding updates, such as, order received, order dispatch, order about to arrive and more.
- Payment gateway integration: Using an online payment option, you will empower users to pay online.
The table below shows features needed for various services that you can offer to users. Here’s a comprehensive list of all the features you might need for your super app similar to Gojek.
|Super App Services||Features|
|On-demand ride service||Social login|
|Pin location and live tracking|
|GPS and navigation|
|Home service||Service category|
|Tasker’s profile and rating|
|On-demand delivery service||Cart option|
|Call/message delivery person|
|Courier Delivery service||Navigation|
|Upload image option|
Step 3: Tech Stack
To support the multiple functionalities within a single application, the technology used to build such apps need to be robust enough to handle multiple functions seamlessly.
The Technology suite can comprise Android Wear SDK, Comodo SSL, Bootstrap, Fabric, Crashlytics, Google (Cloud Messaging, Maps, Compute Engine), Laravel, HTML5, New Relic, Realm, Nginx, Select2, etc.
- Processes (XP)
- Strict TDD on OO codebases
- Fortnightly release cycles
- Other tools
- Email Marketing: MailChimp, Mailgun, Mandrill
- Productivity & Operations: G Suite, Google Drive, Google Fit SDK, Google Tag Manager
- Analytics: Google Analytics, Mixpanel, Yahoo! Analytics
- Finance: Google Wallet, Square
Step 4: Design and Development
Once you are done with your application’s goals, target audience, business model and features, its time to start with the information architecture. After finalizing the app functionality, such as features, how users will interact and the entire navigational flow of your app. Get the wireframes made as these will help you in better conceptual understanding of your app.
Using wireframes, you basically have the skeleton of your mobile app, you can start with its logic later. Wireframes are created, before starting with the actual backend code, to visually see how your future super app would look like. This includes text fields, buttons, pop-ups and more. If you are satisfied with the wireframes, you can ask the developers to start with the front-end development and back-end coding.
Step 5: Testing and Going Live
Before you go live with your super app, make sure your app is bug free and is good to use. Your development team will do alpha testing of the app internally. But you should always test the app with real users as well. For that, beta testing is performed. Using beta testing, you will get users’ feedback related to app performance and users’ experience with your app. Now, after fixing the bugs and issues reported by users, it time for you to finally release your super app to the market.
How much does it cost to build a super app like Gojek
The average app development cost ranges from $20-$40 per hour in India. It can go up to $100-$150 per hour in Europe and the US.
|App Development Stages||Number of Hours|
|Android Development||500 – 600|
|iOS Development||500 – 600|
|Backend development||700 – 800|
|UI design||200 – 300|
|Testing and QA||400- 500|
There are multiple solutions to launch a superapp. You can go for an MVP, a readymade super app or a custom build app. The approximate cost associated with each is mention below –
For budget pricing, you can launch an MVP. It will cost you around $10000-$15000 USD. Along with basic customization and built-in features, a readymade superapp can cost between $15,000-$25,000. For a custom-build solution, with all features created from scratch, it will range between $50, 000-$100,000.
Super apps are likely to dominate app market in Asia, such as India and China. US is yet to have a popular super app. Here’s why now is the perfect time to enter into super app market-
– By offering multiple services under one roof to customers, super apps save their time & effort.
– It helps businesses provide consistent user experience to customers
– As users have the option to download just one app for most of their needs while saving their memory space, they are likely to go for it.
Building an app like Gojek can cost you around $15,000-$40,000. It can be less or more depending on your app’s functionalities. In case, you have budget constraints, you can get a readymade solution from Oyelabs. This readymade app will be modified as per your branding needs, such as, color, logo, business logo etc.
There are many apps like Gojek that are available in the market today. Some of these apps that provide multiple services are Grab, Zalo WeChat etc.
Gojek offers near about 20 on demand services. These are –
– Go-Food: On-demand food delivery
– Go-Ride: online taxi service
– Go-Car: on-demand ride-hailing
– Go-Mart: On-demand grocery delivery
– Go-Med: On-demand medicine delivery
– Go-Glam: On-demand grooming
– Go Tix: Entertainment ticket selling service
– Go Auto: On-demand auto care
– Go-Box: For pickup and delivery, truck service
– Go Massage: For on-demand massage
– Go-Blue Bird: On-demand metered taxi
– Go-Clean: On-demand house cleaning
– Go Pulsa: Mobile phone credit top-up service
– Go-Pay: For cashless payment transactions
– Go Pertamina: For on-demand fuel-delivery
– Go Points: Loyalty program
– Go Bills: For bill payment
– Go Play & Go Studio: For video streaming
– Go-Send: On-demand courier service
Social Media Integration, Vehicle Tracking in real time, In-App Push notifications, Multi-Language Support, Payment Gateway Integration are some of the most important features you should have in an app like Gojek.
For an app built from scratch (or readymade app purchased by a client), the source is shared with the client as soon as the app is live. The source code will be owned by the client only. The client can modify the code if as per future requirements.
If you are concerned about your idea and its protection, you can sign an NDA with the company before sharing it with them.
For a custom-build app, for the first 45 days after the app is live, the maintenance support from Oyelabs is free. after that, the support fee will depend on the requirements.