2025 Mobile Commerce: Key Statistics and Trends to Follow

Last Updated on May 22, 2025

The rise of smartphones has revolutionized the way we shop. From browsing products to completing purchases, mobile devices are now essential tools for consumers, fundamentally transforming the shopping experience. As mobile commerce (m-commerce) becomes more prominent, businesses must adapt to this shift by offering seamless, fast, and convenient mobile shopping experiences.

Today’s consumers demand smooth, intuitive interactions, whether they are checking product details, comparing prices, or making a purchase. This makes mobile commerce app development a key element for any brand aiming to stay competitive. By launching your own custom eCommerce app, you can tap into this growing market and provide an experience that meets user expectations while driving engagement and sales.

In this blog, we will explore the key statistics and trends that define mobile commerce in 2024, providing valuable insights for businesses to enhance their mobile strategies.

Top Mobile Commerce Statistics 

• In 2024, there will be almost 5 billion smartphone users globally, with estimates predicting this number will rise to 6 billion by 2027, highlighting the swift expansion of mobile commerce.
• It is expected that US retail mCommerce sales will hit $542.73 billion in 2024, accounting for 7.4% of total retail sales. Furthermore, mCommerce is forecasted to make up 44.6% of US retail eCommerce sales.
• In 2024, a noticeable preference emerges, as 70% of purchases are anticipated to occur via mobile apps instead of mobile websites, reflecting a desire for more streamlined and personalized shopping experiences.
• Mobile wallets are quickly becoming popular; predictions suggest that by 2027, more than 50% of e-commerce transactions will take place through mobile wallets, thanks to their convenience and improved security features.

• M-commerce sales in the UK are expected to hit £100 billion by 2025, as 70% of online orders are already placed via mobile devices by 2023.
• In 2024, global m-commerce sales reached $2.07 trillion, accounting for 57% of total e-commerce sales worldwide, underscoring the growing impact of mobile commerce in the global retail industry.

• Mobile apps provide a better conversion rate than mobile websites. In 2024, mobile apps achieved a conversion rate of 3.5%, which is notably higher than the 2% conversion rate of mobile websites.
• In 2023, 70% of online orders in the UK were placed via mobile phones, highlighting the growing influence of mobile devices on consumer purchasing habits.
• In the second quarter of 2022, the average order value for mobile app purchases in the UK hit $86.28, highlighting the significant purchasing power of mobile app users.
• Approximately 65% of mobile users indicated that they made a purchase after encountering a recommendation from an influencer, underscoring the increasing impact of social media on consumer choices.
• In the U.S., 72% of consumers use mobile devices to search for products while shopping in-store, emphasizing the growing significance of mobile technology in both online and offline shopping behaviors.
• By 2024, it is anticipated that 55% of consumers will have made purchases through social media applications such as Instagram and TikTok, highlighting the transformation of these platforms into influential e-commerce tools.
• In 2024, global mobile commerce sales saw a 20% rise compared to 2023, highlighting the significant role of mobile commerce in the retail sector.
• In 2023, the conversion rate for mobile commerce was 2.25%, lower than the desktop rate of 4.81%, but higher than that of mobile websites, indicating potential for optimization.
• One in 20 fraud incidents are associated with malicious mobile applications, highlighting the importance of businesses focusing on security in mobile commerce.
• The use of shopping apps saw a 54% rise in 2024 compared to the prior year, driven by factors like convenience, personalized experiences, and enhanced user interfaces.

Top Mobile Commerce Trends 

The mobile commerce industry is undergoing significant change, fueled by the integration of new technologies and evolving consumer preferences. Here are the key trends shaping mobile commerce app development in 2024:

One-Click Payments:

As consumers demand faster and more convenient shopping experiences, one-click payments have become essential. Leading platforms like Amazon have set the standard for seamless transactions, allowing businesses to improve conversion rates by minimizing checkout friction. This trend is set to drive growth in on-demand eCommerce app solutions as customers continue to prioritize speed and simplicity when shopping online.

Contactless Payments:

In 2024, 60% of consumers report using contactless payment methods at least once a month. The popularity of contactless payments is growing, particularly in Europe and North America, where mobile wallets and payment apps are widely accepted. As custom eCommerce app solutions evolve to incorporate more secure and convenient payment options, businesses must adapt to meet rising consumer expectations for safety and ease of use.

Social Commerce:

Social media platforms are becoming powerful e-commerce tools, with 55% of consumers expected to make purchases directly through social media apps like Instagram and TikTok in 2024. This shift to social commerce highlights the need for businesses to develop custom e-commerce apps that integrate seamlessly with social platforms, allowing customers to discover and purchase products in real-time through engaging content.

Augmented Reality (AR) Shopping:

AR is transforming the online shopping experience by enabling consumers to visualize products before making a purchase. Whether trying on virtual makeup or placing furniture in a room, AR is enhancing engagement and improving conversion rates. As eCommerce apps become more sophisticated, expect AR to be a major player in mobile commerce app development throughout 2024, creating immersive shopping experiences. Discover the benefits and success stories of AR in eCommerce and see how it’s reshaping customer behavior while helping businesses grow.

Voice Shopping:

Smart assistants like Alexa, Siri, and Google Assistant are making voice-activated shopping more popular. Consumers can now complete purchases with simple voice commands, streamlining the buying process. As voice recognition technology improves, voice shopping is poised to become a key feature in custom eCommerce app solutions, offering consumers yet another way to shop conveniently and efficiently.

Mobile Wallets:

Mobile wallets are increasingly popular as a secure and convenient way to handle payments. By 2027, mobile wallets are expected to account for more than half of all e-commerce transactions globally. In 2024, businesses will need to ensure their on-demand eCommerce app solutions support mobile wallet integration, making it easier for consumers to manage their payments securely and with minimal effort.

5G Connectivity

The rollout of 5G networks is set to revolutionize mobile commerce app development. With faster internet speeds and more reliable connections, 5G will allow e-commerce platforms to deliver richer multimedia content, such as high-definition videos and AR features, without lag. As 5G becomes more accessible in 2024, custom eCommerce apps will offer smoother, more immersive shopping experiences, helping businesses stay competitive.

Sustainability in Mobile Commerce:

Sustainability is now a priority for many consumers, and businesses are responding by adopting eco-friendly practices. Shoppers are increasingly seeking out brands that offer sustainable products and processes. In 2024, companies offering custom e-commerce apps will need to align with these values, ensuring that their offerings support environmentally conscious consumers through green shipping options and sustainable product lines.

Related Read: Future Trends in Ecommerce App Development: What to Expect in 2025

Partner with Oyelabs for Custom eCommerce App Solutions

Looking to enhance your mobile commerce business? Oyelabs provides Advanced eCommerce app development services aimed at delivering a seamless and easy online shopping experience. We serve a diverse range of sectors, such as retail, electronics, fashion, sports, furniture, healthcare, and beyond. Our on-demand eCommerce app solutions aim to meet immediate goals while also preparing your business for sustainable success in the long run. Our custom eCommerce applications provide user-friendly and scalable experiences, catering to your needs for advanced features such as one-click payments, mobile wallets, and social commerce.

Hire Oyelabs for trusted e-commerce app development services and revolutionize your business with state-of-the-art mobile commerce app development! Reach out today!

Conclusion

Mobile commerce continues to transform the retail industry, with more consumers shopping on their mobile devices than ever before. With mobile commerce projected to account for 57% of global e-commerce sales in 2024, businesses must embrace these key statistics and trends to stay ahead of the competition. By leveraging mobile apps, adopting one-click payments, integrating social commerce, and embracing new technologies like AR and voice shopping, businesses can create personalized and seamless shopping experiences that will drive sales and customer loyalty in 2024 and beyond.