Overcoming the ‘Cold Start’ Problem in Dating Marketplaces
Dating apps

Overcoming the ‘Cold Start’ Problem in Dating Marketplaces

Anurag Jain

Let’s be honest—launching a dating app with zero users is like trying to spark a romance in an empty room. You’ve got sleek UI, a killer name, and maybe even some cute microcopy, but if no one’s swiping, no one’s staying. That’s the dreaded “cold …

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